A County Laois design student has created a bespoke augmented reality (AR) trophy that was presented at an international clean-tech start-up programme in Berlin...
75% of ‘Video -on-Demand’ (VOD) ads are skipped when the consumer is given the option, according to new research from Core, Ireland’s largest marketing communic...
Written by Naser Alubaidi
A strong social media following is a major form of validation for a brand. It’s a simple way to say hey, we’re popular, well-known, and trustworthy. With the right strategy, social media will also generate revenue.
Bu...
Guest post by Tim Kulbaev
The cryptocurrency market is currently in a steep decline. Token prices are going down, many investment funds are losing their port...
Google has launched its Staying Ahead Digital Roadshow, the first in a series of events held in partnership with Enterprise Ireland which aims to upskill and ed...
How good customer service can be aided by great technology, yet it can never be replaced by it!
Good customer service is looking after your customer so their ‘user experience’ is a positive one each time they purchase goods and/or services from yo...
How do products become ‘sticky'? How do ad campaigns go ‘viral'? What differentiates genuinely successful businesses from those that fail?
The meetup group ‘...
Irrespective of what many traditional businesses may believe and adopt, digital marketing has turned out to be the necessity of the hour. It has proven to be th...
Written by Sujain Thomas
Online marketing can sometimes appear confusing for marketers who have to choose between several marketing channels to decide which would be most effective. There used to be a time when SEO was the dominant online marketin...