Irish MediaTech company Engager and TAM Ireland (Television Audience Measurement Ireland Ltd) have announced their partnership for SocialTV audience measurement…
Latest guest post by Andrew Keogh. See more about Andrew’s company Aristo.ie here, and previous articles for us here. Why are you nervous…
In Ireland, audience measurement has remained the same for decades but that is all about to change thanks to new…
By Conor Hogan. Last week, the 4th annual Digital Marketing Conference was hosted by the Marketing Institute of Ireland in the…
Kantar Media Ireland has announced the launch of AdExpress, a unique advertising monitoring and insights platform. Employing 50 people between…
This article originally appeared on 60 Second Social. Kantar media has announced that it will launch Twitter TV engagement ratings in…
A version of this article appeared on the author's website , he can be found on twitter @SimonCocking At the…
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