The Neurodiversity Edge by Dr. Maureen Dunne is an interesting read for anybody curious about the human story and our…
John Mulhall reviews The Leadership Challenge, published by Wiley, see more about the book here. A neat summation of what…
By @SimonCocking review of The Persuasion Code: How Neuromarketing Can Help Persuade Anyone, Anywhere, Anytime by Dr. Christophe Morin and Patrick Renvoise. The key…
When and where is it on? On 29 November 2018, EasyPeasy Ltd. will be running their first event on Persuasive…
by Aidan Healy - co-founder, UnPlug In the last ten years, many of us have become all too familiar with…
How do products become ‘sticky'? How do ad campaigns go ‘viral'? What differentiates genuinely successful businesses from those that fail?…
I regularly talk to organisations, and when I say that I have looked at, and studied, their website, to get…
By @SimonCocking. Review of Brilliant Persuasion by Stephen C Young, available to buy from Amazon here. You’re already aware of how…
Software developers are some of the most creative and hardest working people in the technology industry, but you cannot get…
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