The customer experience book. Reviewed Simon CockingMarch 1, 2017 By @SimonCocking. Review of 'The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business' by Alan Pennington. Availabl... BooksBrandingBusinessContentCutting EdgeDataData AnalyticsDesignDigital LearningDigital MarketingEducationEntrepreneurFeaturedFuture of WorkFuture TrendsLeadershipMarketingReviewsTech News