Sustainable Marketing How to Drive Profits with Purpose, reviewed

 Michelle Carvill, Gemma Butler, Geraint Evans examine ways to achieve more ecologically sustainable methods of marketing.

About Sustainable Marketing
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare.

Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.

From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization.

A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Sustainable Marketing How to Drive Profits with Purpose, reviewed

It is a positive sign to see books like this emerging, aiming to introduce a more holistic approach to business, across the whole supply chain too. Ben and Jerry’s are also included as a positive example in Chapter 1 which is always a good start too.

Yesterday was not a protest—it was a riot to uphold white supremacy.
(1/8)

— Ben & Jerry's (@benandjerrys) January 7, 2021

Spread across all of the chapters there are a series of other positive and useful examples of other companies who have pushed the limits of what could and should be possible. While some of the actions may have seemed cutting edge at the time, hopefully, they will quickly become the very minimum that all companies are doing to ensure they have a lighter footprint on the planet.

More excitement… not only have I made the #ialso100 2021 list of UK's remarkable and inspirational business leaders – but our new book launches in just 10 days. #marketing #sustainability. ? https://t.co/XlGMsARYzA

— Michelle Carvill (@michellecarvill) January 11, 2021

About Michelle Carvill

She is a marketing strategist, digital literacy and social media expert. She is the director and founder of Carvill Creative, a digital marketing consultancy, through which she has worked with organizations such as LinkedIn, BBC Worldwide and PWC. She regularly speaks on the topics of marketing, digital marketing and social media at international conferences, and runs the #GetSocial podcast, in which she interviews prominent business leaders and experts. She has three previously published books, one of which – Get Social – was shortlisted for The Business Book Awards 2019 in the Leadership category.

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