How to get beyond the Batman / Bruce Wayne paradox, Sustainability insights with John Friedman

We interview John Friedman about sustainability, trends for 2021, and why we need to be aware of the Batman / Bruce Wayne paradox in our lives and what we do.

With an international career spanning 3 decades, John Friedman is an award-winning communications professional and recognized sustainability expert who has helped some of the leading global companies to integrate their operational, financial, and cultural aspirations into sustainable and responsible business practices.

Beyond the Batman / Bruce Wayne paradox, Sustainability insights with John Friedman

He has been instrumental in helping three companies, Lafarge, Sodexo and WGL Holdings rise to the top of the sustainability rankings (DJSI/RobecoSAM and MSCI) for their respective sectors; building materials, food service/facilities management and energy.
He has helped define long-range (including science-based) targets, developed and tracked annual goals in support of those targets as well as managed programs relating to environmental stewardship, social progress and sound governance practices

A frequent speaker at conferences and business classes, Friedman helps organizations to integrate practices including environmental stewardship, social progress and sound governance into their corporate cultures and everyday actions, helping enhance business reputation and drive results.

On digital media he is recognized as a thought leader; on Triple Pundit’s List of the Top 30 Sustainability Bloggers on Twitter, #3 on GreenBiz list of most influential ‘twitterati’, #14 on Guardian Business’ 30 most influential sustainability voices in America, was voted #4 of the “100 leading voices in CSR” by Global CEO Magazine readers, and has regularly been included among the top voices in CSR by Forbes’ Brandfog.

An Albany State (New York) communications graduate, Friedman earned a management certificate as part of the Lafarge/Duke Management Training program at the Fuqua School of Business in 2000.

More about his new book ->

Managing Sustainability: First Steps to First Class provides a compelling case, real- world examples, and the tools to follow a proven strategy for aligning sustainability efforts with existing organizational priorities. This strategy has taken companies from initial conception to the top of the sustainability rankings.

Using examples from leading companies, readers will understand how to build programs that drive results and enhance reputation.
Benefits include enabling companies to attract, hire, retain, and fully engage the best talent, seize the innovation high ground with new and premium products and services, provide access to socially responsible investment capital, implement “best practices,” earn license to operate, reduce compliance and regulatory costs, and more.

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