Surfholidays is a technology company in the surf travel space. It is launching a new product at the 2016 Phocuswright Europe conference in Dublin. The product, the Direct Booking Tool, will allow surf accommodations and surf schools accept bookings on their own website.

By using the Direct Booking Tool, surf schools and surf accommodations (ranging from lodges, resorts, hotels, apartments, camps and hostels that all have a link to surf), can sell their nightly rates, packages, surf lessons and extras on their own website.

Consumers in turn will be able to book any time of the day, on any device and pay instantly using all of the major payment cards and Paypal.

Fin McCool’s Surf School in Rossnowlagh, Donegal has added the Direct Booking Tool on their website. It is owned by Neil Britton, from one of Ireland’s pioneering surf families. Neil commented, “Our clients can now book their surf lessons on our website 24/7. They can choose what days they want to surf and tell us what surf level and age they are. This all allows us to plan our lessons much easier & better. The lessons are confirmed and paid for straight away. It allows us spend more time on our services rather than on administration tasks.”

Nicky Kelly, CEO of Surfholidays commented, “As specialists in the surf travel market we are delighted to be launching this product. We are well aware of the administrative pain that accommodation and surf school operators go through to receive direct bookings. The Direct Booking Tool gets rid of all this pain and allows operators more time to focus on their business.”

Surfholidays is a technology company in the surf travel space. It was set up in 2009 by Nicky Kelly & Darryn Montfort and it launches its Direct Booking Tool this week. Its website,, is an online booking platform that allows owners of accommodation & surf schools to sell to the global surf travel market. Consumers can compare, research and book accommodation & surf lessons in the World’s best surf towns. It currently operates in 23 different countries and 50 different surf towns throughout the World and has had over 23,000 bookings made through its website.

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