Why Microbiz matters, startup wisdom with Happipreneur Tony Robinson

Our latest guest on the podcast is Tony Robinson, known as the Happipreneur, who has a long and interesting career, both growing his own businesses and mentoring and advising others to do the same too. We cover these topics, and also stories from his most recent book that he has published.

See more on his website here and more about his book here, and our interview with him here.

Why Microbiz matters, startup wisdom with Happipreneur Tony Robinson

‘The Happipreneur – Why #MicroBizMatters?’ is the sequel to ‘Small is Beautiful’. Two years ago while I was touring with my ‘Micro is Magic’ Show, Taryn Lee Johnston and I began writing this memoir and guide. Schumacher’s influential work has been an inspiration for me and many of my heroes, such as Dr Ernesto Sirroli, also featured in the book.

Schumacher wrote about ‘economics as if people mattered’ but our book is about ‘enterprise as if people cared’. How can we live happy, enterprising lives and be useful to others?

Everyone who wants to be more enterprising, no matter what size or type of organisation they work in, will find it practical and useful. This book and my ‘Happipreneurship #Rocks’ keynote talk are for everyone, everywhere. Leaders, parents, teachers, academics, students and all who wish to help people be more enterprising will love it too.

More about Tony

My enterprising and happipreneurship life story is less important than what I have learned from interviewing and working alongside the well-known entrepreneurs I most admire.

Of course, we couldn’t write a book about enterprise without explaining my campaigns and how to avoid the snake oil sellers and scammers.

We can guarantee that every start-up including side hustlers will find some guidance of benefit to help them survive and thrive.

Every Small Business Minister should have a copy. The book is dedicated to #ExcludedUK and the 3 million hard-working, tax-paying, enterprising people mercilessly discriminated against receiving little or no income support since lockdown.

Above all, this is an uplifting story and guide about how to live a happy and fulfilled life through enterprise. You’ll learn my new philosophy, 68 years in the making, along the way too – HAPPIPRENEURSHIP.

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