Describe the company – the elevator pitch …
Rankle is an innovative and easy to use visual Content Recommendation & Social Bookmarking Tool that recommends Content like Websites, News & Articles, Videos, Music, Games and Books along the Users defined Interests and specific Tags. In Rankle you can add Content from the Web and receive user-ranked Content to your Interests. You can create your own public and private Bookmarks Collections to organise your favourites. You can follow friends and like-minded people, and in the future also Online Magazines, Blogger and Corporates Profiles, in order to follow their Content Posts/ Bookmarks and Comments in your Feed. Rankle turns search into find and creates a personalized Social Web for you.
How are you different?
The Content in Rankle is displayed in visual Cards. Our Ranking algorithm is pure quality based by the users rating, number of views, number of bookmarks and number of shares insuring only quality Content is recommended. We use a machine learning algorithm, that learns from the users interactions, interests and favourites as well the social interactions in order to improve the recommendations. So far we’ve integrated Youtube, Vimeo, Soundcloud, Mixcloud through API’s to view and listen directly in Rankle and the Amazon API to display the Book Covers. And we are planning to integrate more 3rd party platforms. You can follow other users in order to see their Bookmarks and Comments in your Feed. You can create your own public and private Bookmarks Collections, but only the bookmarks from public Collections are displayed on the followers Feed. You can easily add Content to your Bookmarks Collection from the Web with our Chrome and Safari Browser Extension. And you can also search in Rankle and receive the results visually instead of just text.
— Rankle (@rankle_me) August 4, 2016
Why will the company / product do well?
There are currently 3 billion people in the web and there will be 5 billion by 2020. And there is so much Content in the Web, which the users mainly can find through Search Engines or consume in Facebook. It is still hard to find Content to your Interests but on the other hand we are flooded by Content which is not in our interests. Normal users are just more and more overstrained in the Web.
Rankle solves this problem by recommending the users constantly new user-ranked Content along users selected interests and defined tags.
Where are you based?
We are based in Erlenbach close to Zürich in Switzerland.
When was the company launched?
We founded the Company beginning 2015 and started the development in Q2/ 2015, developing the technology over the past 1.5 years. We just launched our MVP as Open Beta Version End of July 2016.
— Rankle (@rankle_me) August 2, 2016
What have been your biggest wins to date?
We were able to develop a learning system integrating major Video and Music Platforms where you can add, find, organise and share Content in one platform. We’ve been selected to Boost Stage “The Next Web” Conference Amsterdam 2015.
What type of people (market segment) are you trying to attract to your product?
Rankle in general is a tool for all user in the internet, who want to discover the web in a more convenient way. But we start to approach users with their specific interests, which are more lifestyle related topics like Travel, Eat & Drink, Fashion and Music. But as mentioned it is for all users, even for business purpose.
Tell us about your team?
Our team consists of people with a broad and diverse background in Startups, Private Equity and Consulting, Knowledge and Innovation Management, Software Development as well Advertising, Branding and Design.
What are you long term plans for your product / company?
We will now further improve the Social Factor in our Tool with a Social Feed and a timeline, where users can directly share/ post Content and exchange on the Users Feed Timeline. Currently we are working on two things: 1. A discover functionality, to discover/ filter single interests categories and 2. An improved User Profil, especially to integrate Online Magazine, Blog, Corporate Profiles.
We will also introduce Public Collections to follow and contribute and we will come with our IOS and Android mobile and tablet Apps soon.
Our goal is to establish Rankle as a Personal Assistant on any device as a kind of personal Cloud Platform. On the go as the App will also recommending activities along the users interests, at Home on you PC, Tablet and you TV and in your work where you can organise your Apps, Data and Content on your Business Profile.
What are your favourite tech gadgets?
We are using kind of all devices to test our system. For our daily work we are using Red Booth for our internal organisation and task management. We love new gadgets like drones and VR which for sure have a big future. But also kind of glasses will find their way into the public.
What tech gadgets do you wish you could use to help you?
VR and Glass devices will definitely become gadgets for us
Anything else you’d like to add / we should have asked?
We are happy for any user who wants to join our Rankle Community, help us to add more great Content to our Platform and give us feedback how we further can improve our System to make it better for our users.
How do people get in touch with you?
Go to www.rankle.me and follow the official Rankle Profile, where we constantly add fascinating Content in several specific Collections. You can follow us on Facebook – , Twitter, on our Corporate Blog – blog.rankle.me or our Tumblr Blog – rankleblog.tumblr.com. For general inquiries please use [email protected]
— Rankle (@rankle_me) July 29, 2016