By @SimonCocking.

Describe the company – the elevator pitch …

Primaryschools.ie is a central online enrollment system for primary schools. Our site allows parents to search, filter, shortlist and securely apply to, any registered school in Ireland, keeping track of all their applications for one or more children over many years.

Primaryschools.ie will give schools the ability to receive, sort and store student applications in a secure online account. The online system will facilitate tailored correspondence with parents through its online document organiser, including sending receipts and school policies to more than one parent at a time. Schools will also be able to tailor their own application form and with real-time information retrieval from parent accounts, schools have access to the most up-to-date information in their received applications, on which to make decisions.

How are you different?

Primary school enrolment has barely changed over the years, with the vast majority of schools still taking in paper applications. A survey of schools and parents commissioned by primaryschools.ie found that although 75% of parents contacted a school in person to enrol their child, 81% would prefer to apply online and 52% of schools used a paper document as the only method of storing the information, despite some schools storing enrolment forms for up to 5 years. Primaryschools.ie brings the application process into the 21st century and enables schools to manage student registrations online, helping streamline the application process for both schools and parents in Ireland.

Why will the company / product do well?

Our research shows that overwhelmingly, parents want to be able to send primary school applications online and will be able to do so on our site from 1 September 2016 for a nominal fee of €12.50. In return, schools registering with our site can avail of our free enrolment administration software and exposure for their school on a nationwide platform. This will vastly reduce the time spent by schools administering applications, as well as reducing the cost to the school in terms of paper and postage to parents.

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Where are you based?

We are based in Dublin, Ireland.

When was the company launched?

Primaryschools.ie was launched in January 2016.

What have been your biggest wins to date?

We were very well received at the Irish Primary Principals Network Conference and trade fair in January, with a number of schools registering on the day.

What type of people (market segment) are you trying to attract to your product?

Parents and primary schools.

Tell us about your team?

Sadhbh Kurzawska is a director and founder of Access Education Ltd. and primaryschools.ie, with a strong background in project management and website development.

Jakub Kurzawski is also a director with a background in sales, marketing, customer service management and application testing.

What are you long term plans for your product / company?

Once we have established primaryschools.ie as the go to site for school enrolment, we will launch a similar service to secondary schools, before investigating international markets.

What are your favourite tech gadgets?

We are really excited by Google Expeditions which is being tested in only 10 countries, one of which is Ireland. It allows educators to take their pupils on a virtual reality tour of amazing places such as the Moon, Macchu Picchu and coral reefs, using only a smartphone, tablet and cardboard headsets.

What tech gadgets do you wish you could use to help you?

Although not exactly essential to the smooth running of our business, being both a gardening and renewable energy lover, I’m going to go with the soon to be available Bioo Lite, which charges your mobile phone from your potted plants, using water, soil and of course, your plant!

Anything else you’d like to add / we should have asked?

We are currently investigating taking on a sponsor/investor, so if you’d like to get involved, please give us a shout!

How do people get in touch with you?

You can contact us on [email protected] or 089-2174639 and see our website here.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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