By @SimonCocking

The Elevator Pitch

Podclock is an alarm clock app for mobile that plays you an interesting new podcast as your alarm every morning. It’s simple:

Download the app
Choose your interests
Set your alarm
Wake up to a new podcast
Listen in as you make your morning coffee, or keep it for later!

A new way to learn new things.

How are you different?

There aren’t a lot of alarm clock apps out there that do what we’re doing. Some apps allow you to stream online radio stations, or listen to your favourite podcast series – but none of them actually promote the discovery of new podcasts that you might like.

There are over 15 million podcasts online – interviews, music shows, critical discussions and courses in almost every genre and topic imaginable – so it can be pretty daunting for people who are looking to get into podcasts for the first time and are wondering where to start. Podclock makes finding quality podcasts easier and encourages people to learn something new every day.

Waking up to a new podcast gives you that reminder that there’s always something new to learn, something to listen to when you’re performing your morning rituals, or when you’re stuck in traffic during the daily commute – it’s an incredibly valuable service in our opinion.

It’s crazy actually: in the UK, people spend an average of 55 minutes a day commuting between home and work. 55 minutes spent staring into space! Over a typical working life, that’s 600 whole days wasted – with Podclock, you could be learning about film production, or digital marketing, or popular culture – or just about anything else you’re interested in – during that time.

Why will the company / product do well?

Because prior to Podclock I feel there wasn’t an obvious way to find podcasts online: people tended to do Google searches, or search the recommendations on podcast players like Stitcher and iTunes. Again, it’s that feeling of “Where do you start?”. Being able to receive a new one every day based on their interests should solve that problem for people.

Where are you based?

We’re based in Bangor, North Wales. Not exactly the tech capital of the world, but that’s made up for by a fantastic university and picturesque views at every turn.

When was the company launched?

Last month! We’re a while away yet from launching the app, so in the day-to-day we’re trying to get as much feedback as possible from people: What features do you want to see? What podcasts do you already enjoy listening to? Hopefully we can then build something that people really care about and engage with. We want to be the Pocket for podcasts!

What have been your biggest wins to date?

Each week we update our blog series called “The Big Five”, where we review five awesome podcasts we’ve listened to during the week. When we proposed the idea on Twitter we immediately got interest from several successful podcasters who wanted to be featured. It’s great that people in the podcast community can already see the value in Podclock.

What type of people are you trying to attract to your product?

Anyone who can appreciate or subscribe to a philosophy of lifelong learning. Open-minded people, people who are explorers, early adopters.

Tell us about your team.

We’re still small – a team of three at the moment. We’re all friends who met during university (with a mean age of 21), so as of yet there have been no major HR issues, just the odd joke about who fell asleep and started snoring during a lecture (me)!

Building the product is not so much of a huge technical challenge, but a couple more team members would definitely ease our workload. Developers and marketers: talk to us!

What are your long term plans for Podclock?

Eventually, I think we could do the same for songs what we’re doing for podcasts; it would be great if every day you woke up to a song you’ve never heard before and think: “Wow! Who is this? I’ve got to check them out!”

Podcasts are huge, but music is universal. Maybe we can use the Spotify or iTunes API to do this, we’ll see!

What are your favourite tech gadgets?

Software: I adore companies like Intercom and Canva, who are making traditional marketing functions like customer acquisition and design more accessible to smaller businesses and startups, not to mention modernising and future-proofing these functions.

Hardware: The humble Playstation 2. I get a heady rush of nostalgia whenever I load up a disc.

What tech gadgets do you wish you could use to help you?

Bubble is a great service for building apps with no technical know-how, but it could be more simplistic. There’s pretty much a reference guide for every action you need to take to build an app on Bubble – it would probably be quicker learning to code.

Anything else you’d like to add / we should have asked?

We’re always looking for exciting new podcasters to get featured on our blog. Contact us for more info!

How do people get in touch with you?

Sign up to our waiting list here, and we’ll let you know when Podclock is live!

Twitter: @podclockapp
Email: [email protected]

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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