Solar AdTek, the Irish-owned developer and supplier of innovative solar powered and LED lighting systems for outdoor advertising has signed a partnership agreement with Dubai-based Poweregion, the energy solutions company of The GWB Group. Poweregion specialises in bringing the latest energy innovations and cutting edge technology solutions to its customers in the Middle East and Africa region.
The agreement was signed at the Irish Pavilion at the recent WETEX event in Dubai. WETEX is the water, energy, technology and environment exhibition promoted by the Dubai Electricity and Water Authority.
The agreement will enable Poweregion to bring Solar AdTek technology and expertise in solar lighting systems to a wider market. Poweregion has a long history in the region with over 1,000 clients, and brings localised sales, installation and after sales service to its clients across a number of countries. Working with Solar AdTek, Poweregion will be now in a position to offer an extended and enhanced range of services to the market.
“We are delighted to be extending our international footprint to the Middle East and Africa. In Poweregion, we have found the optimum channel partner, whose business is clearly strategically aligned with ours,” said Eoin O’Broin, CEO, Solar AdTek. “The agreement will enable us to bring our solar and energy-saving LED lighting technologies to a wide market and we are confident that it will be of significant mutual benefit to both of our companies.”
Jamil Qureshi, CEO, Poweregion, said: “It is really great to partner with Solar AdTek, a move I believe will bring benefits to both of our companies. Its expertise, experience and innovation in energy-saving solar powered lighting technology is of considerable interest and Poweregion is looking forward to promoting these positive offerings to our customers and the wider market.”
Projects completed in Ireland so far in 2018 by Solar AdTek, include the upgrading of the lighting in advertising displays across CIE’s Out of Home advertising estate on the national rail network and the upgrade of 1,800 bus shelter units across Ireland with JCDecaux, on behalf of the National Transport Authority (NTA), significantly decreasing their carbon emissions.