By Eoin Kennedy 

Most of my conversations with people about the theme of ‘Society 3.0’ generally elicit a reaction of interest and recognition of its relevance in the era of vast change we have experienced over the last 20 years and the last 9 months in particular.

The next reaction is one of perplexion.   The theme is an open call for what type of society we wish to live in.  Sounds simple, especially as we have skin in the game but it causes genuine difficultly.

Clare Dillions submission offers help in structures to use to come to the answer, rather than the answer, which reveals a lot to me.

We struggle with this topic because we rarely consider it, in its entirety.  At CongRegation huddle in 2018, I witnessed a very articulate group struggle with a challenge of what would make a better future, instead of stepping back and trying to formulate what makes them happy.

The collective answer was ‘doing things for people in their community’.  What I took from this was that it takes time to unravel what we really think, feel, and want.

We don’t wake up with a nirvana of what society should like – it’s just too big, challenging, and ever reaching or as Dermot Casey’s and others reveal in their submission, it’s ever-changing and evolves.

The covid crisis, despite its terrible physical, emotional and economic consequences has awoken any people from daydreaming through life.  Many are evaluating why they accepted spending hours in wasted travel to work, how much time they lost to family time, how little value money has when you cannot spend it, how they should be paid, the true value of front time workers among a litany of other areas that were just accepted with a shrug of the shoulders.

As news of a vaccine sparks renewed hope of a return to normal, it also potentially heralds the end of challenging the status quo, as Emma Burns points out.

All change is hard and sometimes it takes drastic external factors to initiate change.  However as many revolutions have shown, despite creating promise and hope generated in heat, can pitter out as the hot coals cool to ash.

Starting with a blank canvas can be very intimidating. It’s hard, takes great mental effort, and does not always ponder the past.  We have been here before.  However we get one shot of our short time on the planet, and while it might seem easier to be guided like puppets with predefined roles and rules generated by others, the reality is we should and can have a say in how we spend our time here.  If not for us, then for the next generation.

While not as dramatic as those who stood by while atrocities took place, abdicating responsibility for the society we live in and frequently complaining about it, is not probably the best use of the incredible opportunity we have been given.

I often think science fiction is an easier route to tease out what type of society we would like to aspire to.  In the Star Trek episode ‘The Neutral Zone’, the US Enterprise D discover and revive three cryogenically frozen humans from the late twentieth century.

Many of the encounters between the 24th Century Starfleet and the humans (whose descriptions of 21st-century lives, aspirations, and norms we can easily recognise) are entertaining and it’s easy to ignore the irony while immersed in science fiction.

One quote from Captain Picard to Ralph Offenhouse which explained their sense of purpose resonated with me “A lot has changed in the past three hundred years. People are no longer obsessed with the accumulation of things. We’ve eliminated hunger, want, the need for possessions. We’ve grown out of our infancy.”

The 1-minute clip below is worth a quick view to get a sense of one possible central tenant of what a future society could look like.  Simple guiding principles can guide complex behaviours.

Just ask yourself if a future society looked back at how we live our lives and treat others, how would they view us.

If I go back the opposite direction I see  Éamon de Valera, the then Taoiseach of Ireland’s vision of Irish society commonly called the ‘The Ireland That We Dreamed Of’ on Raidió Éireann on St. Patrick’s Day (17 March) 1943.  Love it or hate it was at least an articulation of a future society.

Michael Davitt has even more radical views of what a 19th Century Ireland should look like, which inspired Gandhi amongst others.  The list goes on.

They and many others have taken the time effort and frequently suffered greatly to improve the society they witnessed in an attempt to improve them.

Strong leaders are important but we cannot abdicate all the responsibility to them only to throw rocks from the sideline.  In fact, it’s frequently the second and subsequent people to engage in a movement that activates change as the famous Dancing Guy video eloquently narrated by Derek Sivers shows.

The more recent Global Irish Economic Forum in 2009 or the Farmleigh Gathering was a good model of collaboration and spirit for progress but was too economically focused, exclusive and did not continue to question by continually evolving.

Although there were some successful outputs from it, the notion that we can bang heads together, come up with ideas, do a few things, and walk away from it, does little to make long term changes.  Companies and businesses, imperfect as they are, can be better at planning, execution, measurement, reviewing, and adapting to change.

Imagine what we could achieve if we took a fraction of these evolved methodologies and applied them to the broad arena of ‘Society’.  On the contrary, if we leave the evolution of society, we will end up in a very frightening place.

Alternative approaches sometimes need a brave step.  In 2011 Iceland effectively crowd sourced its constitution.  These things take effort, can be very unsettling but can inspire the best of our mental capacities.  However, they are not nice neat bundles and we need to be comfortable in being uncomfortable if we are to progress and really create a society that can be truly reflective of the best of the human spirit.

In an era of great comfort, it’s easy to fool ourselves that we have reached some sort of Zenith or peak of civilisation.  The stories of Easter Island, the demise of the Roman Empire, and other lost civilisation should serve as a warning.  As many of our Maslow-Esque needs have been met we are relatively easy to control.

Many pursue the accumulation of power and wealth as a single aspiration of greatness while the vast population sleepwalk through life while been drip-fed by consumerism and comfort which serve to dull any notions of challenge.

None of us are immune and those at the fringes of thinking are treated with disdain or considered as weak if they challenge powerful forces.  Frequently an awakening comes too late as people face death and ponder what they have done with their lives and what society they leave behind.

Can we have this revelation when we can still make a difference rather than pass into whatever lies beyond with a sense of regret?

Humans are messy, complex, contradictory and I hope still at a relatively stage of evolution.  When we focus on self or neutral family only we rarely do the broader society much good.  Left to our own devices we could easy follow the script from William Golding’s ‘Lord of the Flies’. We can show incredible empathy and despicable selfishness.  When we pursue the very attractive and powerful forces of power and wealth we frequently become corrupted by them.

At a global level, we have very different competing models of society, characterised by the US democratic model against the Chinese collective model. Both have merit at the principle level and both are wrong.  Whether a hybrid emerges and improves upon the previous models is uncertain.

Times of crisis can bring out the best of humanity.  But how much of a crisis do we need.  We face the current environmental crisis with our heads in the sands, like watching a car crash in slow motion.  Does it take the invasion by an alien race to awaken us to an appreciation of a common sense of humanity and global society?

The current Covid pandemic has awakened us from a slumber.  Whether we treat it as a bad dream and go back to sleep is up to us.

Let us not waste the memory of those who suffered and died by not improving our worlds and taking action towards a collective Society 3.0 and beyond.


More about Irish Tech News and Business Showcase here.
FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 50,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles. Contact us, by email, twitter or whatever social media works for you and hopefully, we can share your story too and reach our global audience. We are agile, responsive, quick and talented, we look forward to working with you!

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking


More about Irish Tech News

Irish Tech News are Ireland’s No. 1 Online Tech Publication and often Ireland’s No.1 Tech Podcast too.

You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news

If you’d like to be featured in an upcoming Podcast email us at [email protected] now to discuss.

Irish Tech News have a range of services available to help promote your business. Why not drop us a line at [email protected] now to find out more about how we can help you reach our audience.

You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

Irish Tech News

Pin It on Pinterest