Social Selling: Techniques to Influence Buyers and Changemakers, reviewed

Having recently interviewed Tim Hughes for the podcast we figured it would be interesting to have a look at his best seller from 2016, Social Selling. You can see more about this book here.

Social Selling: Techniques to Influence Buyers and Changemakers, reviewed

This book aims to offer you a deep dive into how to engage with online social media platforms, how to create a profile, and develop a meaningful presence. The authors get their hands dirty and walk through the logistics of how to do this, tips to do it well, and then concepts to consider in terms of online etiquette.

Some aspects may have aged over time, but if you are still new to this world then this is a helpful and insightful guide to engage with. It is written in an accessible and informative way. Newer platforms like Instagram and Tiktok have emerged, but the principles outlined in this book will still apply. Well worth reading.

Social Selling available on Kindle – Get your copy here https://t.co/4H9pP5oMGV #sales #b2b #salestips #salesforce pic.twitter.com/uIrMt0e0sR

— Tim Hughes (@DigitalLeadTim) July 31, 2016

More about the book

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

Publisher : Kogan Page; 1st edition (July 28, 2016)
Language : English
Paperback : 208 pages
ISBN-10 : 0749478012

Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling – Techniques to Influence Buyers and Changemakers” and “Smarketing – How To Achieve Competitive Advantage through blended Sales and Marketing”.  Both published by Kogan Page.

Company Website: DLAIgnite.com

Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/

Twitter: https://twitter.com/Timothy_Hughes

You Tube: http://www.youtube.com/c/TimothyHughes1

Facebook: https://www.facebook.com/TimHughesSocialSelling/

Instagram: https://www.instagram.com/tim_hughes1/

Clubhouse: @timothy_hughes

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