Sky have announced that they will be expanding the number of kids shows available from their on demand library. Sky will offer the new content at no extra cost to customers who are signed up for the Variety bundle. The number of episodes of kids shows will increase from 700 to around 4,000 over the coming months.

The increase in programming follows a number of new deals signed with rights holders including Viacom and Turner that form part of a multi-million pound commitment to making Sky a leading destination for kids TV on demand.

Ann-Marie MacKay, Sky Ireland’s Director of Products & Customer Growth, said: “I know from my own kids that they just want to watch their favourite TV characters including Ben and Dora whenever they can. And parents want the convenience of a quick and simple way to access lots of episodes all in one place. That’s why we’re massively expanding the variety and number of shows available on demand – and putting them front and centre of the Sky+ TV Guide. For our customers it means a huge library of kids shows, all there at the touch of a button.”

Sky customers will be able to access this library of on demand kids TV from the Sky+ homepage as part of the latest update to customers’ Sky+HD boxes rolling out from this week. A new tile will house all of the kids shows and movies available on demand, all kids TV recordings, plus a quick view of what’s on now on linear channels like CBeebies and Nick Jr.

Sky recently announced that almost 7 million customers in Britain and Ireland have connected to its on demand services. Downloads of on demand shows and movies hit over 300 million in the last three months, up by more than 60% year on year. In Ireland, hundreds of thousands of kids’ programmes have already been downloaded on demand over the last three months, with shows such as Peppa Pig, Dora the Explorer and Spongebob Squarepants proving the most popular.

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