By @SimonCocking

Interview with Shoutem’s CMO – discover why Shoutem is named as “The Apple of App Builders

Your background, how did you get into what you do now?

I’ve always loved tech, startups and everything internet-related. I created my first website in 1999. so you could say I have been online ever since. In the meantime I worked at an agency (BBDO), at a Startup (Kolektiva, a Groupon clone back in the day), had two of my own online ventures and most recently worked at Google. As my former CEO at Kolektiva (Jeffrey Treichel), joined Shoutem in the position of VP of Business Development, he reached out to me saying Shoutem was ready to heavily invest in marketing. That’s the short story of how I became Shoutem’s CMO.

1 minute pitch, what do you do and why is it awesome? 

We, as Shoutem, are currently at the forefront of the brave new ‘mobile everything’ world. Giving everyone accessibility and the option to create their own app immediately, without prior programming knowledge. We’re opening frontiers and giving more people the option to grow their business in areas previously available only to big brand budgets.

What are you excited by at the moment? 

The plans we’ve set in motion for the future of Shoutem. We’re pivoting into new areas. Unfortunately I cannot share more details because of our NDA, but something big is coming in the following months.

Shoutem ideas

What sort of innovations are you looking to introduce? 

We are working on creating the most well-rounded self-service app building platform. It should be accessible to everyone, from kids, adults to pensioners, and also provide gratifying usability to seasoned developers.

How was the last 12 months for you? 

We’ve grown from a product-centric company, to a solution-centric one. I’m really happy with how we’re evolving past, identifying and acting on opportunities. We’re building for tomorrow. More startups need to realise if you’re building for today, once you’re done building what you were going for, you will have yesterday’s product.

Where do you hope to be in next 1 – 3 years?

We’re looking to become the Squarespace of the app building universe. Our goal is to become synonymous with accessible and affordable app building. More directly, we want to give EVERYONE the opportunity to build their own dream app, without the need to invest massive budgets or time to study programming.

 Have you been to the Dublin Web Summit before? 

I’ve lived in Dublin for 2 1/2 years while working at Google but haven’t visited Web Summit before. It’s our first time presenting, and we’re beyond excited. There’s something to be said about an event which grew from a few hundred attendees to tens of thousands in a matter of years.

An interesting detail is that our big brother company – Five – is responsible for delivering this years official Web Summit app. We suggest you give it a go for yourself.

What tech do you wish was already invented and available to make your life easier?

Are we going for moonshots, realistic or pure SciFi? I’m thinking that the latter is most interesting. In that case, I wouldn’t mind having two things at hand. The first one would be a domestic food replicator, like the Star Trek one. Wouldn’t mind 5 star restaurant quality food appearing out of thin air in front of me during those lazy Netflix evenings. The second one would be portal-like long distance travel. I prefer the idea of portals and bending time/space to the idea of particalisation/teleportation, because I’m not quite sure that by re-modelling our structure, they’d get the consciousness just right. Out there? Yeah, I know.

Life / work, online / offline, what are your strategies for managing it?

In our world there’s no separating work/life, so you better find work in the field you love doing. I enjoy my job and my industry a lot, and think of problems we face and solutions we might apply to them constantly. If you work in Digital, you better live and breathe Digital.

How / where do you create time for yourself to be a dreamer and a thinker? 

I found that the best ideas come in time of detachment, which would mean preoccupying yourself with a mental or physical activity which is not directly linked to your business goal. For me that time is in the gym, while running, cycling or meditating.

Anything else we should have asked you / you’d like to add? 

I would add that anyone looking for a short chat about apps or food replicators is welcome to come say hi at Shoutem’s Web Summit booth, no. B805. We’re also preparing a prize giveaway, where the prize will be your very own app. Produced by us. How about that?

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or @SimonCocking

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