Edited & prepared by Oscar Michel, Masters in Journalism, DCU.
Linda wears many hats at Citi FinTech, as someone with her experience and passion for the customer should. She is the Chief Marketing Officer and Managing Director – Head of Growth for Citi’s innovation team. Or, as she puts it, she’s the voice-of-the-customer. And what a fun voice to have on your side.
Linda combines her extensive experience implementing digital solutions for banking customers with a pragmatic and candid lens always focused on what consumers are really looking for from the bank when it comes to engagement and products.
And if you really want to get her talking, ask her about “disruption”.