The number of Instagram influencers has increased dramatically over the past few months.
But what if you discovered some influencers were earning 300 times more than you, and they’re not even real people?
Lil Miquela is the highest-earning robot influencer, predicted to make almost €10million this year!
Cartoony noonoouri is the second biggest virtual influencer.
She could earn €2,514,425.91 by the end of the year
Miquela’s virtual rival Bermuda claims fourth place /she could earn €551,095.86 in 2020
Robot influencers earn up to 353 times more than the average European salary.
The rise of virtual influencers on Instagram has led OnBuy, with the help of Influencer Marketing Hub’s Sponsored Post Calculator to take action.
They want to investigate who is making the biggest waves and just how much they are earning.
Robot influencers: Results:
Claiming first place is the famous Lil Miquela (a.k.a. Miquela).
2.5million followers and a new music video proves her social influence, and she’s predicted to earn a staggering €9,909,979.18 before the year is out.
That’s 353 times more than the European average annual salary.
The second biggest robot influencer on the scene is noonoouri.
Her image is more cartoony than Miquela, but her reach is no less.
For issues such as the environment, equality, and animal cruelty, she could earn a staggering €2,514,425.91 this year.
Japanese virtual girl imma jumps into third place.
Providing a glimpse into Japanese art, culture, and film, her kawaii posts reach 237,000 users and earn her €551,095.86 a year.
Miquela’s fictional rival on the Instagram scene in Bermuda, who claims fourth.
It appears the marketing stunt that created this rivalry was a success, as she’s predicted to earn €468,817.31 this year alone.
Fifth, sixth, and seventh place go to Bermuda’s on-off boyfriend Blawko who will rack up €176,206.10.
Next, there is Shudu who’s predicted to achieve €106,290.25 before 2021, and Ami Yamato who’ll earn €59,058.38.
To make the top ten, other entries include:
• RIA (@ria_ria_tokyo) – €38,592.76 yearly earnings.
• Plustic boy (@plusticboy) – €38,050.94 yearly earnings.
• Aliona pole (@aliona.pole) – €26,769.79 yearly earnings.
Not all virtual influencers make waves as big as the top ten.
In 20th place is Mabô, whose character is well-designed and interesting, but the small number of followers and posts means she will only earn €19.20.
She is followed by Africa’s first virtual influencer Aba Wils in 19th place, who is still yet to find fame.
She will earn just €247.41.
Robot influencers are still a relatively new concept, however, so it may be interesting to see how those further down the table will fare in a couple of years.
For more information visit:https://www.onbuy.com/gb/
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