We look at this interesting book by Arunkumar Krishnakumar and Maxson Tee. It is available from Wiley here.

Restartup : A Founder’s Guide to Crisis Navigation reviewed

We have reviewed work by Arunkumar Krishnakumar before, and this is an interesting addition to his oeuvre. Early on in this book he describes his meeting with Maxson Tee, who pointed out, crudely, but effectively, all rubbish floats in a high tide – in terms of assessing whether potential investments offered real value or not. It is this no BS approach to the startup world, and, now the Re-startup aspect of things.

The book includes talking heads with good received wisdom as sidebars. This works in every aspect except for its readability. They have gathered strong insights from other thought leaders, and the pencil drawings are a nice touch too. We thought it was a great idea, except for having white ink on a white background. We’re not sure who designed the UX for these sidebars, but readability was clearly not a significant factor – this is a real shame because we liked the idea, but just couldn’t read the text easily and so began skipping it.

These elements to one side, this is an accessible and readable book. Written at a timely point, with good insights, and very much aware of the context of rapid change, tough variables to deal with, and tips for how to roll with it all. Check it out.

More about the book ->

Your complete startup downturn survival guide

During a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn’t have to mean it’s time to shut up shop. Restartup shows how it’s possible—by choosing to embrace instability and seizing the new opportunities it provides—to stay afloat, and even to thrive.

Arunkumar Krishnakumar and Maxson Tee —tech investor, influencer, blogger, and podcaster— use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm.

Excited to announce the launch of my book "Quantum computing and #blockchain in Business"

I explore how these technologies can affect #DigitalTransformation of different industries#QuantumComputing

Amazon US: https://t.co/6rFXz6yZIM
Amazon UK: https://t.co/QdPriY1s9K pic.twitter.com/523OFiIGLW

— Arunkumar Krishnakumar (@Karunk) April 7, 2020

The money pyramid—understand your crisis financing options. Mental Health – drop the societal taboo for the wellbeing of the company and the founders
Fundraising psychology—go beyond the deck and the proposition to get inside your investor’s head. Operational efficiencies—know how to cut back but still hold onto your top people. Embrace the suck—see how a crisis can open up unexpected opportunities. Don’t let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity—and embrace the wild ride to survival and success.

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