Reinventing Retail: The New Rules That Drive Sales and Grow Profits, reviewed, July 2019

Review by @SimonCocking , available from Pearson here.

The retail landscape is changing. Will your business adapt or die?

Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive.

All around us traditional businesses are disappearing – undone by savvy and nimble new entrants and by failing to keep up with changing consumer demands. The world has changed beyond recognition in the last 20 years and it is not enough for retailers to launch a website and a Facebook page and proclaim themselves ready for the future.

To reclaim and retain your customers, you need to reinvent yourself from the ground up. Reinventing Retail is your roadmap to understanding the new rules of the industry so you can develop your strategy to reclaim market leadership. Explore:

· Rule 1: Someone is going to sell your product at cost or even less.

· Rule 2: Everyone knows everything – nothing is a secret

· Rule 3: Reputation matters and will make or break a business

· Rule 4: Location matters, but for different reasons than it used to

· Rule 5: Knowing your customer is key – flying blind won’t end well

· Rule 6: If a product or process can be dis-intermediated or simplified, it will be

Reinventing Retail: The New Rules That Drive Sales and Grow Profits, reviewed

The rules of retail, if there ever were any, are changing fast. The six named above are good pointers to give you an idea of where things are going, and some guidelines to where you need to be planning to go, or be swallowed by your rivals.

It can be hard to be all things to all people, but at the same time knowing your customer is vital now, and just because you didn’t before, this may mean that you were lucky rather than smart. The author has good experience and shares this well in an accessible and readable way. It’s a quick read, but it could also be a very useful one too for all businesses looking to plan for where they want to be in 2020 and beyond.

Really looking forward to the #reinventingretailbook launch event this evening in partnership with @Barracudaexec. A terrific group of senior retailers coming together to grapple with the challenges of today's high street. pic.twitter.com/06jcjyrYWD

— Ian Shepherd (@IanAShepherd) June 26, 2019

“endorsements include:d “a definitive set of practical actions and insight that can help retailers thrive and grow in these turbulent times” “a far-sighted analysis of the changing commercial landscape” “A must-have for anyone in retail” “People are going to build better retail businesses having read this book.””

Big moment this weekend as the first real-life copy of my book, Reinventing Retail, arrived. I've been really touched by feedback from readers of preview copies. Pre-orders available from all retailers – here's the Amazon link for the e-commerce inclined!https://t.co/GzTR1ZVsXO pic.twitter.com/ewnBBGAJcj

— Ian Shepherd (@IanAShepherd) June 3, 2019

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