We catch up with Casper Andersen from Swappie Ireland to learn more about his goal to ensure 50% of phone sales are refurbished models. We discuss Swappie Ireland’s goals for a more sustainable phone option for consumers, using the iPhone as an example of potential best practices.
About Casper Andersen
Casper Andersen is Swappie’s country manager for Ireland. His background is in investment banking and tech. Casper is overseeing the growth of Swappie in Ireland.
About Swappie Ireland
Since its launch in Helsinki in 2016, Swappie has become the Number 1 online destination for buying and selling refurbished iPhones in Europe. The Finnish start-up, which was founded by Jiri Heinonen and Smi Marttinen, now helps customers in fifteen countries choose environmentally friendly and affordable ways to stay up to date with the latest technology. The company’s aim is to have 50% of all smart phones bought refurbished ones. In June 2020 Swappie raised €35.8 million in a funding round to support its international expansion into new markets including Ireland.
Since its launch here in 2020 over 30,000 Irish consumers have chosen to buy from Swappie. Research shows that more and more Irish consumers are increasingly considering opting for a refurbished device. People aged 18-24 years are even more likely to do so. 27% of Swappie’s customers are in this age bracket which is by far the largest group. All Swappie iPhones are refurbished by Swappie at their own factories in Helsinki and Estonia.
They are put through a rigorous 52 step process covering cosmetics, hardware, battery and cleaning, and all Swappie spare parts have OEM quality. All Swappie iPhones also come with a 12-month warranty. Swappie’s Irish customers are served by English speaking staff in the company’s Helsinki Headquarters.
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