Qstream CEO and co-founder Duncan Lennox will present at TEDxUCD 2016 today, at the University College Dublin (UCD). Under the leadership of Lennox, a UCD graduate, Qstream has become a leading global sales acceleration provider, attracting some of the world’s largest enterprise accounts including LinkedIn, MasterCard and Pfizer with its singular ability to reinforce knowledge and modify salesperson behavior at scale through the combination of science, data and mobile technology. His talk, entitled The Misunderstood Brain, will delve into some of the scientific methodologies behind behavior change and how they can be used to help businesses better compete in a global economy.

“It’s an honor to be included among this select group of visionaries speaking at TEDxUCD 2016,” said Lennox. “My time at UCD launched my career as engineer-turned-entrepreneur and it’s very gratifying to return for this exchange of thought-provoking ideas designed to broaden and impact our world view.” 

A Dublin native and serial entrepreneur, Lennox launched the Qstream enterprise SaaS platform in 2011. Earlier this month, the company closed its Series B round of funding led by Polaris Partners, and was selected as one of the top 100 fastest growing companies in North America on the 2016 Deloitte Fast 500 list. Serving large global brands in technology, financial services and life sciences, Qstream’s data-driven approach enables busy sales teams to reinforce critical sales behaviors that keep pace with market change. Client results include a 20% increase in annual quota attainment, 3% improvement in gross margin, and 12% market share gain.

Organized by UCD Research and Innovation, TEDxUCD 2016 will feature a combination of live presentations and a selection of TED Talk videos aimed at inspiring deep discussion and connection among attendees. The event includes exceptional talks from members of the wider UCD community including researchers, students, alumni and friends who will speak on a wide range of ideas worth spreading.

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