Powered by Purpose: Energise your people to do great work, reviewed

Review of  Powered by Purpose: Energise your people to do great work, by Sarah Rozenthuler. Available from Amazon here.

Companies with an authentic purpose outperform the market by 42%, according to recent research. They deliver better financial performance, more employee engagement and greater competitive advantage.

In organisations around the world, the pressure is on. Whether this is increasing consumer expectations, widening inequality or the growing disillusionment with globalization, the need to stay viable is greater than ever. The lauded leadership styles that were finely adapted to our past reality will not carry us forward.

Powered by Purpose outlines the four core leadership capacities that you need to help you feel alive at work, lead an enthusiastic team and generate competitive advantage:

1. Cultivate Leadership Presence – how you can act in a way that others are inspired to follow

2. Make Dialogue Authentic – how to talk about what matters most including people’s long term wellbeing

3. Engage your Stakeholders – how to articulate your purpose in a way that engages and energises people

4. Connect on Purpose – how to embody purpose so that it becomes part of your corporate DNA and day-to-day decision making

Powered by Purpose: Energise your people to do great work, reviewed

More and more new hires are expressing their desire that the company they chose to work for will match their own beliefs and values. The first few chapters in this book help to explain why it is important to understand this, and to match their employees’ expectations. In one recent podcast we did though, the interviewee did make the valid point. If you even have to try and convince management why it is important to be ethical, values driven, and aware of the need for purpose, then you probably have some serious issues to deal with.

It really depends where your company is at therefore in terms of how relevant this book will be for you. If you are not successfully communicating to your staff what your company’s position is, and what the staff’s purpose then you need to get with the program pretty quickly. If not then you might be losing both your staff and your customers too.

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