By @SimonCocking

When is it on?

May 16-18th 2017, Amsterdam,The Netherlands, see here for more details

How many years has it been going?

This is year no. 4 for Europe. For the last three years we were in Dublin.

What was the inspiration to start it?

Over the past 20+ years, Phocuswright has perfected the essential building blocks of a great travel conference. These elements maximize the experience of each attendee, speaker, sponsor, demonstrator and exhibitor. Over 500 of the travel industry’s most influential leaders from around the world attend Phocuswright Europe – the most visionary thinkers and innovators with the “Next Big Idea” among them. No other conference unites this diverse mix in such an engaging format.

What exciting things can people look forward to for the 2017 version?

2017 Theme:
New. Power. Distribution.
… lays bare the issues confronting European travel, tourism and hospitality, and outlines a roadmap for success in 2017 and beyond.

· New. After years of “Are we there yet?”, chats, bots and messaging are finding their sweet spot in travel. Voice assistants and AI threaten to unseat type, swipe and call as the way to get things done. Clinging to the tried-and-true is a sure-fire ticket to travel’s trash heap. Just being open to change won’t cut it anymore; suppliers and intermediaries need to innovate and make it happen.
· Power. Europe’s travel behemoths may be extremely well positioned, but don’t kid yourself into capitulation … or complacency. Major realignments are unfolding rapidly; Airbnb and Uber are no longer “alternative,” Ryanair’s got rooms, and legal rulings across the continent are taking away a bit of the big OTA’s edge. Meanwhile, tour operators and traditional agents — still relevant and reliable in Europe — are reinventing themselves to stay in the game.
· Distribution. With the search, shop, buy funnel stretched and twisted like never before, everyone’s jostling to get closer to the transaction. Suppliers push direct bookings, mega OTAs continue to gobble up local competitors, and meta is muscling in on the money. What’s next after Book on Google, and what will Facebook do to shake up the space in 2017? Make no mistake: Travelers will not be owned, and will book wherever they get the best deal, as long as it’s fast, fun and personalized … even (especially!) if it’s on their phones.
At Phocuswright Europe, innovators battle for a shot at being crowned the European Travel Innovator of the Year and for a spot at The Phocuswright Conference Summit in the U.S.

Phocuswright Europe Battleground innovators have ten minutes on stage to pitch, demonstrate and face off with the Phocuswright Dragons, a collection of the industry’s most informed insiders. Battleground – presented by Amadeus – is the best place for innovators to demonstrate fresh ideas in front of potential investors, incubators and future partners.

The Phocuswright Dragons push and probe the demonstrators in search of an innovation with the potential to transform Europe’s travel landscape. Find out how you can win over the industry’s toughest judges to be crowned the European Travel Innovator of the Year.

What opportunities are on offer for people / startups / investors and companies attending?

See above Battleground info. In addition: the largest travel companies and brands attend Phocuswright Europe to get a pulse of the industry. Attendees are looking for new partnerships, investments & deals. Phocuswright Europe annually attracts over 500 decision makers and c-level executives, representing dozens of countries and every travel, tourism and hospitality sector. No other conference provides access to such an elite and motivated group of prospective clients.

What tips would you give to people attending to get the most out of it?

Bring a colleague- the more people representing your company, the more opportunities to network.

Network as much as possible and introduce yourself to everyone.

Attend the Center Stage sessions and Workshops where you’ll hear straight from the top companies in the European travel industry.

Discover new innovative technologies and companies at Battleground – and see where the future of the industry is heading.

Go out and have fun! Amsterdam is the perfect setting for meeting new partners, establishing new relationships and creating memorable experiences at Phocuswright Europe.

Don’t hesitate to approach any of the Phocuswright staff if you have any questions.

How can people book tickets / when does it usually sell out?

You can register at and tickets are available until the day of the event. Save 100 euros by registering before April 13 midnight, EDT.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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