Pebble is going back to where it all began, Kickstarter. In the first revamp since the Pebble Steel was released last year, the Pebble team has been hard at work with a new watch and new software which will run on both the Pebble and Pebble Steel.
The Pebble Time watch is smaller, thinner and has a sleeker design than the original Pebble, it is a total of 20% thinner and it also has a colour screen. With Google and Apple turning up the heat in the smartwatch game, it was important that Pebble come up with something new to keep a grip on the market they entered in to long before anyone else.
Pebble has stayed true to its roots, the Pebble Time is still e-paper, the only difference in the software on the Pebble Time is a dash of colour. The technology of the screen is similar to Qualcomm’s Mirasol and offers a frame rate of 30fps while still being easy to read in sunlight and easy on battery life.
Despite the watch being smaller, Pebble has managed to keep the same battery life as the original, 7 days. The Pebble Time also has a slight curve so that it sits on your wrist even better than it has done before, bands can also be removed with a quick release button so that you can customise your band to something different and unique to what anyone else is rocking with their Pebble.
The front display is made with Gorilla Glass 3 and the Pebble Time will be available in white, black and red and like its predecessors it will be controlled with buttons. So what if, like me, you recently took the plunge and actually bought a Pebble?
Well as sleek as the Pebble Time may be, another big release yesterday is the new software which will be available for the original Pebble, Pebble Steel and of course Pebble Time. The software is a brand new way of using the watch with a completely new interface called ‘Timeline.’
Pebble has more employees working on software than there is working on hardware, the idea with Timeline is separate to the idea of installing and using apps on your Pebble. Instead, Pebble wants apps to interact seamlessly on the watch based on what you are doing and what is happening around you.
Notifications will be visible in timeline form, you will be able to move backwards to see what you have done in the past, or forwards to see appointments and things which are coming up during your day. The traditional app launched is now called “Present” and all the old stuff will work in the same way.
The return to Kickstarter:
As mentioned at the start of this article, Pebble is returning to where it all began, Kickstarter. Pebble is the most funded Kickstarter project ever with more than $10 million pledged by 69,000 backers when it first launched.
However, unlike before, Kickstarter is not going to fund the project. Pebble has backers and is a profitable company. Instead, the Kickstarter project will allow the company to connect with people that made the project an early success.
If you back the Kickstarter project then you will grab a Pebble Time for $159, it will retail for $199 after all the Kickstarter devices have been shipped. The Kickstarter watches will start shipping in May of this year, and with a timeframe like that it means that Pebble is going head to head with the Apple Watch.
It took less than 20 minutes yesterday for the Pebble Time to be fully funded on Kickstarter, at the time of writing this article there is 37,946 backers who have pledged a total of $8,051,197 to the project, and that number is constantly rising.
Pebble thinks that the fact that it works on both Android and iOS, along with the new hardware and software will set itself aside from the rest as a standout, but will it be enough?
About The Author
Mark is the founder of 60 Second Social media where he provides social media news and digital marketing analysis, he is also a proud father of his bearded dragon, Lola. You can follow him on Twitter here. You can also follow 60 Second Social on Twitter here.