First in a series of great podcasts by Aidan McCullen as part of our latest partnership with other interesting interviewers and inspiring content creators. Delighted too that Aidan began the series with one of my own marketing favourites, Seth Godin. To see more pieces by Aidan see here, and keep an eye out for more podcasts to come as well.

In this show we talk to the great Seth Godin in a warts and all chat about the state of the nation. We talk about his mindset, we discuss how his books have not dated and how they are as relevant today as they were ten years ago.

We talk about parenting, digital marketing and how the product IS the marketing in today’s world.

Chief Meaning Officer: The evolution of the marketing role

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