Panasonic is celebrating ten years since it introduced the world’s first Mirrorless Camera, revolutionising the world of photography, mirrorless cameras combine compactness with ease of use and outstanding performance. The biggest difference between mirrorless and DSLR cameras is the lack of mirror box and pentaprism and the inclusion of an electronic rather than optical viewfinder. This enables mirrorless cameras to have smaller, lighter bodies and more compact lenses, as well as providing a real Live-View without a time-lag. This assists you to compose the perfect shot, even before you take it, making it the perfect travel companion for photographers of every level of experience.

Yosuke Yamane, Director of the Imaging Network Business Division at Panasonic said:

“As an inventor of mirrorless cameras, we have developed unique technologies to achieve high picture quality, high-speed performance, mobility, and professional-level video as core competencies. This also includes optical technology, with the close cooperation of leading technology partners and a long-term collaboration with Leica camera AG, to bring to market the Dual Image Stabilizer, and Digital Processing by Venus Engine to realise high picture quality.”

Panasonic transformed the very idea of photography with LUMIX G, expanding the capabilities of a traditional digital camera to not only be more compact but also include the Micro Four Thirds philosophy of creating a truly and completely digital system. This paved the way for the ultimate hybrid camera in the form of the GH5S, which achieves the highest video performance in LUMIX history and great low light capabilities.

The LUMIX DMC-G1, pictured above, was launched in 2008 and in the years since Panasonic has continued to commit to being first to market with outstanding technological innovations such as the world’s first mirrorless 4K video recording and 6K PHOTO.

The last ten years of LUMIX G stand out in the long history of camera development, where Panasonic’s technologies have made paradigm changes to the industry. In fact, since 2008 the digital camera technology evolution has been tremendously accelerated with established camera manufacturers following Panasonic’s path to true digitalism.

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