OVERSUBSCRIBED How to Get People Lining Up To Do Business With You Second edition By Daniel Priestley, reviewed

By Simon Cocking, review of OVERSUBSCRIBED, How to Get People Lining Up To Do Business With You, Second edition, By Daniel Priestley. Published by Capstone, March 2020, Paperback original and e-book, £12.99, ISBN: 9780857088253

No matter how strong your products or services, finding customers in a competitive marketplace can be difficult. So how do some organisations get customers to queue up for their services when others seem to be struggling?

In this second edition of Oversubscribed, author Daniel Priestley leverages years of experience as a global entrepreneur, and offers methods the reader can use to grab their customers’ attention and keep it.

Providing actual examples of businesses successfully using these methods, Oversubscribed illustrates their effectiveness in a manner that’s easy to learn from.

This updated version is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students. It offers new insights and motivating examples that are right for the 2020s, showing readers how to.

Attract customers instead of chasing them down
Create a market of loyal fans who only want to buy from you

Generate so much desire that people are willing to join a waiting list
Stay popular among customers in changing times
Harness the power of data and hyper-targeting to pinpoint perfect prospects

OVERSUBSCRIBED How to Get People Lining Up To Do Business With You reviewed

This book is quite readable, with a compelling premise. Do what the author says and you will get more customers and business. Price yourself so high that only eight people in the world can afford what you are offering. By the end too he throws in a cryptic comment that says he debated including one of his chapters, as he felt he was perhaps giving too much away. But his better side concluded that this was the right thing to do, but you had to guess which chapter it was that he meant.

All very intriguing, and perhaps, very helpful to your business. Or perhaps someone selling snake oil and a handful of dreams. As the book goes along you begin to wonder if it was all this easy why then was not everyone nailing it, and being super successful. This book might be really helpful for you, and enable you to grow your business. Or you might concude that the guy is like those people in the markets, great at telling a story and convincing you that you are buying something that is really special, and you are really fortunate to be holding in your hands.

On one hand he raises some useful points, but on the other hand we certainly found ourselves at times wondering if this was anything more than smoke and mirrors. One to make up your own mind about!

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