The Organisation of Tomorrow, How AI, blockchain and analytics turn your business into a data organisation, reviewed

By @SimonCocking review of The Organisation of Tomorrow: How AI, blockchain and analytics turn your business into a data organisation. Available to buy here.

The Organisation of Tomorrow presents a new model of doing business and explains how big data analytics, blockchain and artificial intelligence force us to rethink existing business models and develop organisations that will be ready for human-machine interactions. It also asks us to consider the impacts of these emerging information technologies on people and society.

Big data analytics empowers consumers and employees. This can result in an open strategy and a better understanding of the changing environment. Blockchain enables peer-to-peer collaboration and trustless interactions governed by cryptography and smart contracts. Meanwhile, artificial intelligence allows for new and different levels of intensity and involvement among human and artificial actors. With that, new modes of organising are emerging: where technology facilitates collaboration between stakeholders; and where human-to-human interactions are increasingly replaced with human-to-machine and even machine-to-machine interactions.

This book offers dozens of examples of industry leaders such as Walmart, Telstra, Alibaba, Microsoft and T-Mobile, before presenting the D² + A² model – a new model to help organisations datafy their business, distribute their data, analyse it for insights and automate processes and customer touchpoints to be ready for the data-driven and exponentially-changing society that is upon us

This book offers governments, professional services, manufacturing, finance, retail and other industries a clear approach for how to develop products and services that are ready for the twenty-first century. It is a must-read for every organisation that wants to remain competitive in our fast-changing world.

The Organisation of Tomorrow, How AI, blockchain and analytics turn your business into a data organisation, reviewed

A topical book for sure, fortunately it is also accessible, readable, wide ranging and thoughtful in its range of topics discussed. It does come in at under 200 pages, though, with the size of the font on the small to challenging side, we would have happily had it be a number of pages longer with a more readable text size. This grumble to one side, we liked this book, and, across the whole book, and over a range of topics considerations of ethics are not forgotten either.

Cambridge Analytica and Facebook and similar, massive data missuses and breaches are not neglected or swept under the carpet, which makes this a better book for not avoiding these important considerations. The chapters are provocative and interesting; ‘How Technology Changes Organisations’, ‘The convergence of big data analytics and blockchain’, among others were particularly useful.

If you are looking to stay ahead of the curve and understand what is coming down the line, then this book is a smart addition to your reading list for 2020.

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