This article originally appeared on 60 Second Social.
Approximately 71% of people access social media networks on a mobile device, hardly much of a surprise. Just look around you when you go out, you will see countless people in public on their mobile devices and there is a high chance they could be accessing Twitter, Facebook, Snapchat or some kind of social network service.
In the case of Instagram, a recent U.S. based study from comscore revealed that users access the site on mobile devices a whopping 98% of the time. Pinterest users access the service on mobile 92% of the time and tweeters access the service on mobile 86% of the time.
With this in mind you need to be thinking of some form of mobile strategy in order to optimise your content for mobile devices. Kevan Lee, Content Crafter at social media management solution Buffer, says
“A mobile user spends nearly 8 percent of their total activity sharing content, whereas desktop users spend only 4 percent. The numbers are even greater for iPhone users who share at a three-times greater rate than desktop (12 percent to 4 percent).”
With statistics like this, you need to make sure that the visuals of what you are posting on social networks also look great on a mobile device, the chances that someone could share your content on a mobile device are higher than the chances of them sharing from a desktop. Thankfully there are some things you can do to make sure you are mobile platform optimised.
1. Show your bio some love!
Your bio speaks volumes, it is the short synopsis of you, what you are all about and what you do for a living. Keep it short but pack it with engaging content that shows what you are all about. Entice people to follow you on social media with a description that defines what they can expect to see you sharing. For example, have a look at my Twitter bio.
Short, sweet, gets to the point and tells you exactly what I do and what you can expect to find in terms of content I will be sharing. It also gives links to the accounts I am working and producing content for. The worst thing you can do, especially considering the potential business opportunities that may reach out and find you on a site like Twitter, is to leave you bio blank. Show it some love.
2. Learn the visuals of the platform you are using
Google+, Twitter, Facebook and all other social networks have one thing in common. They way in which they present content looks completely different on their mobile versions than it does on their desktop versions. You need to make sure that your content is displayed the best way it can be on each service, start by creating a dummy account for each network. Experiment with various types of posts and see what they may look like if you were a visitor.
You can also open an incognito tab in Chrome if you are using it instead of creating a dummy account and the incognito tab will show you what posts look like when not logged in on a desktop. What you are looking for here is that the images you are posting and sharing with the articles going up are not truncated, skewed or cut off in areas.
What looks awesome on a 24 inch screen may look terrible on a 5 inch mobile device. Make sure your content looks the best no matter how people are accessing it.
3. All roads lead to mobile
Ray Pun, Adobe’s Strategic Marketing lead for Mobile Solutions recommends brands take steps to be sure contest and promo links always lead to content that’s optimized for mobile. “The worst-case scenario here is to provide an offer or promotion from your brand’s Facebook fan page that does not lead to a mobile-optimized experience.”
If you are promoting something on a social network of yours, the last thing you want to do is provide a non-mobile optimised link for users to click on. Most users will access events, competitions and promotions on a mobile device, so make sure that when they click on that link it will not be something they will want to click away from.
Just like your social media content, the things that you link to should be mobile optimised as well.
About The Author
Mark is the founder of 60 Second Social media where he provides social media news and digital marketing analysis, he is also a proud father of his bearded dragon, Lola. You can follow him on Twitter here. You can also follow 60 Second Social on Twitter here.