By @SimonCocking interesting interview with Ian Campbell, Head of Performance Digital Havas Media Ireland a global communications network that unites people & brands through meaningful connections. Digital & content runs through our veins! “Effective attribution modelling is the key to digital marketing – understand your customer journey, plan your digital media accordingly and set the correct KPI’s for each stage … Continue reading On the cutting edge of digital media with Ian Campbell, Havas Media, Ireland’s fastest growing digital agency