New startup programme for DMX Dublin, Ireland’s largest Digital Marketing conference

The Marketing Institute of Ireland has announced a unique programme for Irish startups added to this year’s DMX Dublin, Ireland’s largest digital marketing conference, which takes place at the Aviva Stadium on 9th March. This brand new stream had been introduced to showcase innovative startups in front of senior decision-makers in Irish marketing, media and advertising. Each startup will present within this year’s Innovation stream at DMX, and will get to deliver a detailed insight into their business before an audience made up of Ireland’s most senior decision-makers in Irish marketing, media and advertising.

Tom Trainor, chief executive of the Marketing Institute of Ireland, the professional body which owns and operates DMX, said: “For 2016, we have created a brand new stream to provide a platform for some of the hottest new marketing and advertising technology players in this great startup city. We have carefully selected some of Ireland’s most promising startups to showcase their offering at the biggest marketing event in Ireland.”

The startup programme will start with a panel hosted by Colin Lewis, content programmer for DMX Dublin, and will include some of the leading lights in the startup scene in the city, including Niamh Bushnell, Dublin’s first Commissioner for Startups.

In addition to the launch of the startup stream, Yuri van Geest an international keynote speaker, boardroom consultant for global top1000 companies and co-author of the bestselling book Exponential Organizations has been announced as a keynote speaker at DMX Dublin. Yuri’s topic will be “Exponential Organisations – The Organisation Model for the 21st Century”
In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organisation—that has revolutionised how a company can accelerate its growth by using technology. Yuri has 20 years of work experience in digitisation, innovation, technology, organisation and strategy in corporates, agencies, startups and in the central Dutch government. He co-founded the largest mobile internet startup competition in the world with Vodafone Group. He has been one of the early movers in the Lean Startup, Quantified Self, Mobile Monday and TEDx communities. His work has been featured among others in the Wall Street Journal, New York Times, Forbes and Techcrunch.

The six Dublin startups taking part in the Innovation stream at DMX Dublin 2016

Birdleaf: Birdleaf helps marketing teams generate more revenue by turning email addresses into actionable insights, by identifying key individuals and customer types, and providing rich analytics with the customer insights needed to make data driven decisions for marketing campaigns. Cian Brassil, CEO and co-founder of Birdleaf said: “Birdleaf is excited to showcase at DMX how we can help drive better ROI for marketers, and this a fantastic opportunity to meet and engage with the marketing profession.”

Tito: Tito is a web application for selling tickets online, with a focus on user experience, simplicity and privacy. To date, Tito has processed over $90m in ticket sales for thousands of event organisers in 55 countries. Paul Campbell, co-founder of Tito said: “Tito is dedicated to supporting local and is delighted to take part in a local event with such an international direction”.

Fandom: Fandom’s software platform allows brands, sponsors and event organisers to aggregate owned and user-generated social media content in a single hub, and publish across mobile, tablet, desktop or big screen, helping turn fans into customers. Ciarán Ó Raghallaigh, founder of Fandom, said: “Fandom is thrilled to be part of DMX Dublin, as both a contributor to the Innovation stream and as the power behind the real-time social feeds on the day. We hope to showcase why we’re ready to be one of Dublin’s disruptive digital marketing companies for 2016.”

TVadSync: TVadSync leverages recent advances in content recognition, cross-device targeting and real-time advertising, enabling advertisers to deliver the right message at the right time. Founder, Ronan Higgins said: “The city’s marketing technology landscape has been dominated by the 800-pound gorillas of ad tech, but it’s time to shout about the fast growing indigenous marketing technology startup scene.”

Popdeem: Popdeem has developed one of the most powerful pieces of social marketing software in the world, helping location-based brands to identify their most influential customers and turn them into brand advocates through rewarding them for sharing brand experiences on social networks. Richard Whelan, CEO and founder of Popdeem said: “DMX Dublin is the perfect platform to share our vision, as our social rewards platform helps brands generate word-of-mouth marketing from their most influential customers.”

Pulsate HQ: Pulsate is a mobile marketing platform for apps and their locations. When the Pulsate plug-in is inserted into a mobile app, it can understand and engage with customers using push notifications, geofences and ibeacons. Patrick Leddy, Pulsate CEO, said: “Pulsate is looking forward to sharing with the DMX Dublin audience how we have developed our business, especially given the significant traction we’ve achieved as a startup over the last 18 months.”