This article originally appeared on 60 Second Social and is part of the ‘Be Safe. Be Social’ series.
We all know how bullying is a problem on social media especially among the teenage generation. Now there is a photo sharing app which claims to be able to keep the trolls at bay and have a safe space for users. The platform is called Hyper and aims to keep trolls at bay by creating digital audiences around genres of interest and not a personal profile.
The app will allow users to share photos under specific topics such as #gamers. Other users will then be able to vote on those photos (similar to the upvote function on Reddit).
Hypers co-creator, Dan Frieber, told Think Progress that;
“The system of voting we have actually takes care of the bullying comments. And if it gets out of control, we get rid of it”
The app is centred around the fact that users choose which communities they surround themselves with. So how is this different from what other platforms do at the moment? Surely Hyper will end up fighting a battle with trolls just like any other service out there?
According to Frieber, negative content which promotes bullying can’t be effective on Hyper as it will be quickly downvoted. He said that, “those people don’t last” as they are unable to recruit a community of trolls on the app. I would imagine that the app is going to reply on a system of trusting users to downvote the right content as necessary and then fast, effective policing on the part of Hyper staff.
However we all know that trolls don’t need to work in a community, they can be just as effective working alone. So the question will be how quickly Hyper can curb any troll behaviour as it arises. Hyper is trying hard not to add to the cyberbullying statistics, more and more teenagers are reporting that they are being bullied in some capacity via digital communication.
Hyper users can choose to post anonymously and as a result they don’t have to worry about friends or family seeing their content if they don’t want them to. There is somewhat of an appeal to posting anonymously on apps. Last year an app called “Secret” (which has recently closed down) was released to much acclaim and allowed users to post anonymous status updates. There was high interest in the app at the start however it quelled as the company lost its way and moved posting to a text based format its users were unhappy with. Ultimately the company ended up closing down, however the interest to partake in anonymous posting apps is there if the service is done in the ‘right way.’
During the trial period of the app, AdWeek has reported that more than 60,000 photos have been shared and users have placed around one million votes on the photos.
The app can be downloaded from the iTunes store here.
About The Author
Mark is the founder of 60 Second Social media where he provides social media news and digital marketing analysis. He has an Advanced Diploma in Psychology and a Diploma in Digital Marketing And Social Media. You can follow him on Twitter here. You can also follow 60 Second Social on Twitter here. Or you can drop Mark an email at, [email protected]