New Network Agreement with SIRO Strengthens Urban Broadband Market for Imagine

Broadband network operator, SIRO, has concluded an agreement with broadband retailer, Imagine, which will give the retailer access to SIRO’s full fibre network.

The deal will allow Imagine to sell fibre broadband products and services to over 700,000 residential consumers across Ireland who have existing access to the SIRO network.

SIRO’s network now reaches over 150 towns and cities in every county in Ireland as it continues to roll out its network.
As a wholesale network operator, SIRO partners with broadband retailers, such as Imagine, who resell its network to residential and business customers.

The agreement enhances Imagine’s offering to provide an extensive fibre to the home (FTTH) network across Ireland and complements their ambitious plans to significantly grow its customer base.

In addition to providing access to SIRO’s fibre network, new and existing Imagine customers will enjoy SIRO’s high-quality, high-speed fibre broadband offering speeds of up to 5 gigabits for residential consumers. SIRO’s broadband network is built with a capacity of up to 25 gigabits, ensuring that it is primed and future-proofed to meet bandwidth requirements as they grow over time.

Commenting on the agreement, SIRO Chief Commercial Officer Ronan Whelan noted that:

“Today’s partnership is good news for Imagine customers, ensuring they can enjoy SIRO’s fast, reliable and trusted fibre broadband.

“As a leading Irish fibre broadband operator, SIRO has a track record of partnering with retailers to provide high-quality broadband services to consumers.

“We are pleased to continue this approach with Imagine. It has a strong reputation for customer service and excellence, and this aligns with SIRO’s value of prioritising and delivering for end users.

Imagine Commercial Director, Glenda Brady, stated that:

“This partnership with SIRO allows Imagine to bring high-quality full-fibre broadband into more towns and cities across Ireland, complementing our existing network and expanding our footprint so we can double our customer base.

“For us, fibre isn’t just about faster speeds; it is about doing broadband properly and giving Irish people a genuine alternative. Customers want reliability, clarity and pricing they can trust, not short-term deals that change after a year.

“At Imagine, we’ve taken a long-term view. Our fibre plans come with one clear price, frozen until the end of 2030, and the flexibility to leave anytime. Partnering with SIRO means we can extend that approach to more homes and businesses, giving people access to fast, dependable fibre without the uncertainty that has come to define the market.”