New event will encourage marketers to be ‘strategically creative’ to stand out

A brand-new conference has been launched which aims to help Northern Ireland’s marketers stay ahead of fast-moving digital trends.

The inaugural Growth Marketing Live 2019 is targeted at marketing professionals who aspire to create data-driven campaigns that more effectively reach their target audiences in a crowded and noisy marketplace.

The event, which will take place from 18th – 19th September in Life Church, Belfast, will feature a range of high-profile experts from the marketing world, including James McErlean, head of growth at world-leading mindfulness and meditation app Headspace, Christian Gladwell, CEO of M&C Saatchi Performance and Lia Bresnihan, VP of Marketing Roomex.

More than 150 marketers expected to attend

Growth Marketing Live will give delegates access to technical training and will aim to educate marketers on the growing importance of SEO, paid social, data & analytics, growth hacking methods, and digital PR in order to capture an audience of more engaged customers.

The event will feature a full day of technical training in digital & growth marketing subjects (18th September) followed by a conference on 19th September. The training will be delivered in partnership with leading local digital solutions providers such as; Big Motive, Glowmetrics, Continually, Speed Motion Films, MCE Public Relations and London based growth hacking consultancy Kurve.

The event was founded by entrepreneur and experienced digital marketing professional Kevin Traynor to provide a resource for those looking to use evidence-based tactics to market their companies.

He said: “As technology advances and platforms proliferate the role of the modern marketer is becoming more complex. Providing creative solutions for those complexities is proving more difficult in a saturated digital environment.

“Creativity and technology are equally important for the modern marketer which is why we’re striving to ensure a diverse range of voices from different backgrounds are heard at the conference. For too long, homogeneous line-ups of middle-aged men have been the mainstay of events. Growth Marketing Live intends to feature a minimum 50% female line-up to guarantee a fully informed discussion takes place.”

As part of the two-day conference, delegates will also undertake a Street Art Tour to motivate them to continue to take a creative approach to strategic campaigns by taking inspiration from unlikely places.

For more information or to register for tickets, please visit: https://growthmarketinglive.com