As farmers worldwide increasingly turn to digital tools to improve both their profitability and sustainability, a new collaboration announced could offer them an opportunity to gain revenue while also assisting with carbon sequestration in their soil.

Granular. an agriculture software company and a subsidiary of DowDuPont, gives farmers access to software and analytics that enable them to make confident, data-driven decisions to increase their overall profitability. Nori is creating a digital marketplace to provide farmers the ability to generate revenue when they remove CO2 from the atmosphere and store carbon in their soil. Granular and Nori have announced their commitment to work together.

“Farmers have an opportunity to impact the course of climate change in a big way, and we’re thrilled about this opportunity to learn and work with them,” said Paul Gambill, Nori CEO.

By building a transparent and secure platform, Nori will make it simple for farmers to get paid for removing excess carbon dioxide from the atmosphere. Farmland is the first priority project for Nori’s voluntary carbon removal marketplace launching in early 2019.

“The vast majority of farmers we work with make stewarding their land a high priority, both because soil health is key to their overall profitability, and because they want to pass the ground down to the next generation. We’re excited to play a role in helping them continue to do so at a profit,” said Tamar Rosati, VP of Product for Granular.

Under the new joint pilot project, Granular will provide optional early access to Nori’s carbon market to its farmer customers who want to pursue land management practices that contribute to soil health and increased productivity. The first goal of the collaboration is to design and build a seamless process for Granular farmers to list their sustainable practices in the Nori marketplace.

“Farmers don’t need one more thing to worry about,” Rosati said. “Our agreement today is focused on making sustainable food production as efficient and profitable as possible for the farmers we work with.”

More information is available at and at

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