Fujitsu is expecting more than 10,000 visitors at this year’s Fujitsu Forum Munich – its flagship customer event. This year’s theme is “Co-creation for Success”, highlighting Fujitsu’s approach of working with customers and partners within an ecosystem that unleashes creativity and innovation to drive digital transformation. The event showcases how Fujitsu’s Human Centric Experience Design (HXD) innovation methodology unlocks creativity, and how Fujitsu works with its customers to address and integrate emerging technology, accelerated through a growing global network of Centers of Excellence

As businesses of all sizes and in all sectors recognize the importance of digital transformation, Fujitsu Forum provides examples of innovative solutions in areas such as Security, the Internet of Things, Artificial Intelligence, Data Analytics, Blockchain and Robotic Process Automation. Over the course of two days, keynotes, breakout sessions and expert talks offer attendees advice, inspiration and examples of how to leverage existing and emerging technologies to thrive. The 3500 square meter exhibition area, Fujitsu City, provides an inspirational showcase of more than 250 examples of new Fujitsu solutions for real-life environments such as retail stores, factories, banks, data centers, hospitals, town halls, universities and train stations.

Fujitsu’s new global survey highlights that the people skills most highly rated by business leaders are industry knowledge, leadership and creativity. Furthermore, respondents believe creativity and innovation top the key factors which drive success. These findings are echoed in Fujitsu’s focus at Fujitsu Forum Munich on getting the best out of people and technology to help customers make a difference in competitive, crowded markets. Fujitsu City, breakout sessions and expert talks provide hundreds of examples of how best to leverage leading-edge technologies. Visitors also gain the latest insights into how powerful new technology such as the Fujitsu Digital Annealer is making quantum leaps in speeding up complex decision-making – as trialed by the major UK bank NatWest to create an optimal balance for its risk portfolio.

Visitors to Fujitsu Forum Munich can experience Fujitsu’s Co-creating Program first-hand and unleash the power of innovation. Live Human Centric Experience Design (HXD) innovation workshops will run during the event, providing opportunities to explore creative new ways of tackling existing business challenges. So far, Fujitsu has conducted more than 100 workshops with customers – leading to more than 40 concepts progressing to the next stage of development since its Digital Transformation Centers in the UK and Germany opened earlier this year.

Many of these ideas are nurtured in a growing global network of Centers of Excellence that spearhead Fujitsu’s focus on providing customers with the people skills, inspiration, resources, know-how and technologies to translate ideas into business value. Centers of Excellence are designed to nurture and develop ways of harnessing and integrating disruptive emerging technologies into business processes, in areas including Artificial Intelligence, Blockchain, Advanced Analytics and Robotic Process Automation.

Duncan Tait, SEVP and Head of EMEIA at Fujitsu, says: “We are focused on helping our customers unleash their creativity and empowering their businesses to become agile. Digital technology is enabling new approaches to creativity and agile working and is an important step in empowering people to deliver the amazing products, services and solutions that customers are looking for. But achieving innovation is not something that happens by itself, it is a result of the crucial interplay between technology, expertise and creativity. It is only when these are combined that the real innovation that organizations desire – and in fact need to survive – can be delivered. At Fujitsu Forum Munich, we’re highlighting how our co-creation approach is driving customer success through inspiring innovation.”

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