A fun, but important book which looks to challenge and question how we deal with technology and it’s impact on our lives. Written by Paul Roehrig, and Ben Pring, the book, Monster, is published by Wiley books, see more here.

Monster: A Tough Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future

The authors have written this book in an accessible and engaging way. We liked it, it is a fun but important way to raise some key concerns and challenges that we are facing. If we are not careful we could end up in a even more dystopian place than we are already facing. Blockchain based technology has been used in China to monitor, and at times suppress members of its population, Facebook and Cambridge Analytica enabled the car crash that was #potus45 and all the hate, and racial bigotry that was allowed to pass. The disproportionate policing handed out to Black Lives Matter marches versus rednecks storming the Capitol illustrates that we live in dangerous and delicate times.

For these reasons Roherig and Pring’s book is an important antidote. It is short, well illustrated with punch visuals, and well worth reading.

More about the book

Monster explains how we can responsibly engage with technology, and avoid its darker tendencies, while accepting its necessary gifts. The authors, insiders at one of the world’s largest tech consulting firms, give a unique take on:

  • The addictive nature of tech and how to fight it
  • The growing backlash against big tech–where it’s right and what it misses
  • Crucial steps for taming technology’s role in your life and in your organization–without becoming a modern Luddite

Written for managers, leaders, and employees at companies of all sizes and in all industries, Monster will help you understand and take control of technology’s powerful role in your life and your organization.

About the authors

PAUL ROEHRIG, PhD, is the global head of strategy for Cognizant Digital Business & Technology. Previously he co-founded the Center for the Future of Work.

BEN PRING is the director of Cognizant’s Center for the Future of Work. In 2018 he was a Bilderberg Meeting participant and in 2020 was named one of world’s top management thinkers by Thinkers 50.

Ben and Paul, along with Malcolm Frank, co-authored What To Do When Machines Do Everything and Code Halos.

1. Have we created a monster? 1

Can we tame the beast? 9

2. Machines 15

Welcome to the web 18

Entangled in the dark: Quantum computing powers up 20

Speed makes it harder to drive 22

Big Brother was an amateur 25

From MAD to MADD 26

3. Capital 31

Income return, growth, and I dream of Gini 34

Surveillance capitalism and the digital oligarchs 38

Data, privacy, and the health of nations 40

Belt, road, and surveillance communism 43

Tribes and borders in cyberspace 46

Power shifts from the G7 to the D7 48

Intermission: Sunflower: When tech meets capital

4. Psychology 59

Digital fentanyl 62

Your 70,000-year-old operating system is melting 65

Who are you again? Identity in the digital age 70

The singularity is near. Unfortunately 73

5. Society 77

Modern Luddites and the growing techlash 80

Lessons from the rearview mirror 82

War has already been declared 85

6. A manifesto for taming the Monster 89

I. Co-author new rules of the road 92

II. Govern technology by community 95

III. Apply the Golden Rule in cyberspace 97

IV. Accept your role as part of the solution 98

V. Don’t give up on loving tech 101

VI. Treat your data like your reputation 103

VII. Fight against the relentless brain hacks 105

VIII. Modernize the authority over technology and capital 109

7. Off? 113

8. Postface: A story (as old as time) about the future 131

Notes 135

Acknowledgments 143

See more stories here.


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