Interesting guest post by Aidan McCullen Digital, Media & Business Imagination Strategist, admire #changemakers,#digitaltransformation, host @TheInnoShow. Clayton Christensen, author and professor at Harvard Business School tells a great story about some work his team was doing to innovate the Milkshake. A major fast food chain was hoping to boost sales of milkshakes. They asked lots of questions of the quintessential milkshake … Continue reading Milkshakes, Madware and Asking The Right Questions by Aidan McCullen