Colin Munro MD of fintech Miconex
Miconex has launched its ‘Win Your Dream Christmas’ competition in Ireland as it continues to drive a shop local ethos across the country.
Town & City Gift Card programmes from Miconex are active across Ireland in towns including Ballinrobe, Carndonagh, Drogheda, Sligo and Waterford. The multi-store, multi-sector gift cards work through the Mastercard system, and can be redeemed with retail, hospitality, leisure, health/beauty, accommodation and services businesses, keeping spend locked into local communities.
The ‘Win Your Dream Christmas competition’ links to recent research undertaken by the fintech, including concerns around the cost of living, preference for gift cards and strong support for local businesses. Entrants are asked ‘what is your dream Christmas’ for a chance to win a €1,000 Town & City Gift Card for their chosen Irish programme.
96% of people say they are keen to support local businesses this Christmas. 87% say they support local businesses to help keep them open, and 89% plan to buy at least one gift card this Christmas. But there’s also worry about how to pay for Christmas too with 72% of people saying the cost of living is a concern for them.
Colin Munro is the managing director of Miconex and said support for local businesses is strong in Ireland.
“Our research showed a strong understanding of the need to shop local and the impact that it has, namely keeping businesses open and communities vibrant. Not only that, the majority of respondents said that shopping local offers a better experience. People want to buy and receive gift cards and local gift cards offer both choice and support for local.
“With the cost of living still a concern, our Win Your Dream Christmas competition is a chance for people to have a worry free Christmas. The winner in Ireland can pick a Town & City Gift Card for their nearest town and enjoy Christmas as they wish with those they love.”
The Win Your Dream Christmas opens on the 6th November and closes on the 8th December at www.winyourxmas.ie
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