Describe the company – the elevator pitch …

WooRank is a super fast and easy-to-use technical SEO audit, reporting and keyword tracking tool. It works for both digital marketers and business owners alike, regardless of expertise.

WooRank is a fast-growing internet startup that is intent on providing businesses, online marketers and SEO experts a state of the art solution to optimize, promote and measure their websites instantly and easily.

How are you different?

Unlike other SEO audit tools, our report provides a dynamic score on a 100-point scale that is very easy to understand. This point system represents how well prepared your site is to get you results from your digital marketing efforts.

Our review is based on 70+ factors that range from keyword use and usability to social monitoring.

Even more valuable than the score, though, is the actionable insights and tips we provide to fix the issues with your website.

We have a customer success team and a large network of accredited experts that work round-the-clock, no matter what time zone you are in! That way, there is always a WooRanker ready and willing to help you if you have questions. This will ensure you obtain the biggest return on investment to your online marketing.

Because the score we provide is dynamic, our tool is essential for digital marketers to keep tabs on how their website is doing in the long-term. Google is constantly changing its ranking factors, so it’s important to know how these changes are impacting your score.

Additionally, our investment into the innovative startup WordLift has assisted us in preparing for a focus on context based search, or more broadly, the semantic web. We absolutely believe that this will be the focus for the industry for the next few years. We are working closely with WordLift to develop new tools and strategies to prepare ourselves and our customers for the Artificial Intelligence Revolution.

Why will you do well?

The reason behind our continued growth and success can be attributed to our hyper-talented team and the obvious need for an affordable product like ours.
We offer free website reviews (without the bells and whistles of our paid tool) to anyone looking to get a quick glimpse of how their site is doing. For our members, we provide uptime notifications to alert you if ever your site goes down. With this, we help our customers avoid a potentially disastrous situation.

We believe the actionable advice we offer to our customers is invaluable. The constantly evolving world of SEO can be perplexing, and we simplify the daunting task of optimization for users at any skill level.

Our company culture is the dominant reason for success. The brilliant minds behind our keyword tracker and site crawler make WooRank stand-out against other SEO audit tools.

The entire team at WooRank genuinely loves working here, which translates to enthusiasm and creativity behind all of our projects. You can really see the passion we have for our product in everything we do.

Where are you based?

WooRank is based in Brussels, Belgium – but we have team members all over the world! We are represented in California, India, Hungary, Spain…etc.

When was the company launched?

We launched in January of 2010.

What have been your biggest wins to date?

Since our launch, we have welcomed more than 1 million registered users. We generated more than 22,000 Advanced Reviews in 2017!

A huge win for us was making our service available in six different languages. We have also achieved a 93% customer satisfaction rate.

Who are you trying to attract to your product?

Anyone and everyone! We think one of the greatest attributes of the WooRank tool is its versatility. If you are new to SEO, WooRank is easy to use and understand. If you are a digital marketing expert, our site crawl’s technical analysis can help you identify on-page issues you might not have otherwise seen.

Our content (blog, SEO guides, etc.) is also super helpful to those who are hoping to learn more about search engine optimization and the semantic web.

What tips would you give to others looking to build their business?

You should always focus on the needs and requirements of your customer and aim to help them at all stages. At WooRank, our focus has and always will be on making SEO and digital marketing simple and actionable for our customers.

It is also important to cultivate a great company culture. A happy team is a productive team.

Tell us about your team?

In a word, awesome. We are all over the globe, and yet with modern technology like Slack, it never feels like we are too far away from each other.

The team in Brussels has lunch together every day, and we are all close outside of work as well. It is a very unique in that we are more than coworkers – we are friends.

The development team is beyond brilliant. They work tirelessly to make sure our product is always running smoothly. They are also always striving to improve our SEO audit tool with new features, which are executed collaboratively and seamlessly.

The marketing team is the creative force behind our company. The team is growing and coming up with new ways to market our product on a daily basis.

Our team is built on mutual respect for each other’s talents and strengths, and they make WooRank more efficient and valuable every day.

What are your plans for the future?

As we mentioned earlier, our plans to branch out into the world of semantic SEO is on the top of our priority list.

We strive to constantly innovate and provide our customers with the tools and insight to make their site findable in the ever-changing world of SEO and digital marketing.

What are your favourite tech gadgets?

Anything that makes our lives easier. Specifically, Google Home because you can sync all of your other gadgets! Voice-based search makes everything so much easier.
“OK Google, set a timer for 10 minutes.”
No more burnt pizza!

The WooRank team weighed in on their favorite gadgets, and their answers included both FitBit (we all wear them!) and Chromecast.

What tech gadgets do you wish you could use to help you?

To elaborate on the voice-based search and focus on the semantic web, we would love to use assistants like Google Home and Alexa for business.

The future of SEO is going to focus on contextual information, machine learning and using semantic technology. So, repurposing those home assistants for business would be a welcome evolution.

Anything else you’d like to add/we should have asked?

We absolutely love to get to know our customers and form relationships with other digital marketing experts. Don’t ever hesitate to reach out to us, even if it’s just to chat about SEO trends.

How do people get in touch with you?

Easily. We are reachable through the WooRank Help Center. As mentioned before, there is virtually always someone manning the desk to help with questions. You can also email the team directly at [email protected]

You can always reach out to us on Facebook, Twitter and LinkedIn!


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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