By @SimonCocking

Marfeel We optimize publisher and blogger Mobile websites, maximizing user experience, revenue generation and key metrics across the board.

Your background, how did you get into what you do now?

I am a civil engineer and also have an MBA. I founded my first company in 2006 and my second one in  2008. I also became a Business Angel, heavily involved with SeedRocket. After selling my second company I met Xavi Beumala (my co-founder at Marfeel) who had just gone through the SeedRocket campus and was looking for someone to run the business part of Marfeel. We were the perfect fit.

1 minute pitch, why is Marfeel awesome?

Marfeel revolutionizes the way publishers create, optimize and monetize mobile websites. We are unique in the sense that we design both the reading experience along with the monetization part of business, that way we have the best of both worlds and get much better metrics than anyone else.


What are you excited by at the moment?

We are currently opening an office in New York, this is big news for us and another step in company growth.

Any of these that will help in your day to day work also / what sort innovations are you looking to introduce?

We are going to release a much better tablet version which will increase our metrics by a significant factor. Also we are about to launch the second version of our yield monetization algorithm which will significantly increase our partners revenues.

How was the last 12 months for you?

The last 12 months have been really exiting, it has been our coming of age: from a tiny startup with a good product to a company with over 40 employees, offices in 2 continents and a scalable and proven business model.

What are you most happy about?

I am super happy about the talent we have been able to attract to Marfeel. At the end of the day, no matter how big your vision is and how talented you are, you need help from your team. At Marfeel we have been able to attract a very diverse team of talented and motivated professionals.

mrf-team-2 (1)

Anything you would do differently if you could?

Our sales team and structure has been through three different phases in the past two years. Had we known back then what we now know we could have grown so much faster!

Where do you hope to be in next 1 – 3 years?

Hopefully we will have over a billion sessions per month (that is 10 times bigger than we are now) with an established and solid subsidiary in New York. We are super well known in Europe and I expect to achieve the same brand recognition in the US. Also, being a SaaS business, I hope that our recurring revenues are solid enough to allow for a much bigger expansion plan.

Have you been to the Dublin Web Summit before?

No, this is my first time.

What will you be speaking about when you attend this year / who might it appeal to?

This year will be very interesting for Marfeel. Our industry has been recently shaken up by the following: FaceBook with the launch of Instant articles, Apple with Apple News and AdBlocking and now Google with Accelerated Mobile Pages. It is obvious that our industry is in the middle of turbulent times with all the big players trying to disrupt it and we definitely want to be a big part of this revolution.

So on one hand we want to learn as much as we can from direct sources (the above mentioned as well as publications affected by those changes) and on the other we want to make ourselves heard with our side of the story and with the solutions we propose.

What tech do you wish was already invented and available to make your life easier?

Faster air transportation. And a cure to jet-lag!!!

Life / work, online / offline, what are your strategies for managing it?

That is the hardest part of all. I am fortunate enough that when our first child was born my wife decided to step back from the rat race and she is now a full-time mother, which  allows me to work long hours in the office,  travel frequently, and knowthat my family is perfectly fine.

I am terrible at online / offline and not really able to unplug myself.

How / where do you create time for yourself to be a dreamer and a thinker?

I really like running, so I try to go for a run at least 3 times a week. I do not listen to music or anything, I just let it flow. That is where my mind goes blank and can start day-dreaming.

I also like mountain climbing a lot… most of my best ideas happened above 3,000 m!

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