Mail Metrics announces acquisition of competitor and double revenue in space of a year

Mail Metrics, Ireland’s fastest growing customer communications platform, has announced the acquisition of Dafil, strengthening its position as the leading player in the sector in Ireland.

Mail Metrics’ growth to become the market leader in Ireland has been exponential, as evidenced by their revenue numbers which have gone from €1 million in 2019, to a projected €40 million by the end of 2023. This acquisition marks another significant milestone for Mail Metrics bringing their total number of employees from 110 up to 151, expanding their customer base of highly regulated companies.

Nick Keegan, CEO and Co-Founder of Mail Metrics, speaking on the announcement said; “Jean Maher and the team at Dafil have built an incredible business with a strong reputation in the marketplace and we’re delighted to be welcoming them into the Mail Metrics Group. Dafil has a reputation for delivering high quality service consistently over four decades. We’re looking forward to working closely with our new colleagues as we seek to integrate the two businesses.”

“Mail Metrics has experienced consistently strong organic growth of 40% year on year, however supplementing this with strategic acquisitions remains a key pillar of our growth strategy. This transaction is another milestone for us as we build out our acquisition function.”

Mail Metrics, a first-of-its-kind platform, typically works with firms in regulated industries including financial services and utilities where the emergence of digital channels, greater compliance demands, and increasing costs to serve, are changing how these large entities approach the management of their customer communications.

As a result, Mail Metrics handles millions of business critical, regulatory and customer communications each year ranging from renewal notices, claims correspondence and billing information to general transactional customer communications.

Mail Metrics delivers a multi-channel approach to both inbound and outbound customer communication. The platform sits between legacy systems and complex technology stacks that many large organisations run and acts as a digital client interface helping the organisation to provide their customer with a slicker experience while providing regulatory reporting for compliance purposes.

The software introduces best in class digital communications whilst still supporting more traditional printed and posted communications, with a focus on ensuring each customer’s communication preferences can be catered to. This results in a dramatically improved customer experience and higher regulatory compliance, at a lower operational cost.

Mail Metric’s moved to acquire Dafil due to their similar customer base and the opportunity to apply the Mail Metrics platform to support that customer base in transforming how they communicate and engage with their customers.

Having acquired Persona (Ireland) and Forth Communications (U.K.) in 2021, the acquisition of Dafil is another step towards Mail Metric’s ambition of becoming a leading international customer communications solution provider.

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