By @SimonCocking. Image above by Asa Mathat. Follow up interview with Keith Ferrazzi #1 NY Times Bestselling Author of “Who’s Got Your Back” and “Never Eat Alone.” Researcher, Consulting CEO, tech entrepreneur, see first interview in 2015 with him here.

How have the last 12 months been since we last featured you?

We’ve really built up our client-base for Yoi, and gotten fantastic feedback. Lots of really happy users who are also helping us iterate the product. Things are looking great for you.

How would you describe what you do now?

I’ve really decided to focus a lot of my energy on Yoi, because I really believe this product will help organizations with their onboarding and employee engagement. It’s a cirtical area that doesn’t get the kind of attention it really needs and where I find technological advances can really make a huge difference.

As far as my role in this, I’ll always be our chief evangelist, because I have such a passion for this, but I also have a great team of product, content and developers around me to help us realize Yoi’s full potential.

What have you learned from the last 12 months? Anything you would do differently?

I’m learning how to delegate more and more and to trust that the people I brought in are just as engaged and committed to our vision as I am. And, lord knows, they’re all really talented at what they do. They make me stronger.

How did Yoi fare over the last 12 months? Lessons learned / observations?

As with all startups, we’ve encountered our own “trough of sorrow” and had a few stumbles. But I’ve been really encouraged at how we’ve recovered and responded to each challenge and continue to improve the product on a daily basis.

What are you excited about for 2016 and beyond?

More clients, more growth, more learning. Never get comfortable, because once you do you’ve already fallen behind.

What tips would you give to people looking to start out in business now?

Love what you do, because you’re going to be doing a lot of it. Beyond that, find a strong network that can mentor you and keep you on track on push you to keep moving toward your goals. Also, as we become a more digital society, it’s best to keep your operations lean and flexible because where you think you are going is rarely where you end up.

How does social media help you in growing your business?

Social media is important to establishing your brand and your expertise in your field. It’s a big component in how we communicate with each other. Now that so many people have smart phones and tablets, you can reach your market almost for free. Facebook and Twitter can sometimes be difficult to break through, but you can also “draft” off of more established or better known thought leaders by opening up conversations, by commenting on tweets and status updates. And for longer content, LinkedIn, and my new favorite, Medium, are great blogging platforms that bring your audience to you. You have so many outlets for your message that didn’t exist before.

How is Greenlight giving doing?

We’re in a rebuilding phase. Still dedicated to foster care and our kids down in Guatemala, but looking to bring a sharper focus to our efforts and resources.

Who do you like to follow / read?

Ah, there are so many people it’s difficult to pinpoint just a few. So glad I got to meet such great people like Jack Black and Debra Searle at last year’s Pendulum Summit. Also, I’m a huge fan of both Dorie Clark and Adam Grant. I’m lucky to call them friends. And I just hosted a dinner for Mike Milken at my home. He was generous enough to speak with my guests and share his knowledge, not just about finance, but about his philanthropic endeavors whether it’s around health care, education, fintech, the list goes on.

What’s next for you?

Yoi is a major part of my future, but I have a few other projects in the works. I’m currently working on another book that I expect to publish some time next year.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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