Lory Martinez, Highlighting Underrepresented Voices, Podcast Festival, July 15th

Lory Martinez, CEO of Studio Ochenta discusses her award-winning podcast company

Episode 4 of Season 2 hits home for many 1st gen #immigrant kids who never got the chance to really see their homeland. Everyone is always telling us to go back home, but what if you don't really know that home? Tune in como quieran ??????&??. https://t.co/I4AGKtIWPY

— Lory Martinez (@LoryMart1nez) July 8, 2020

Studio Ochenta is a Paris based multilingual podcast company. They produce podcasts in multiple languages for brands and institutions in addition to producing their own original shows.

They are most known for their flagship original multilingual fiction podcast” Mija”, which was produced in French, English, Spanish, and Mandarin Chinese.

The show reached #1 in Spain and France fiction charts and #1 across all categories on Apple podcasts in China. It was also named a 2020 Webby Award Honoree.

I spoke with Lory Martinez, the CEO, and founder of the podcast business, to discuss all things Studio Ochenta, from how it was created, to the future they have.

Lory began by discussing the previous year, which like all businesses was impeded in some way by COVID-19.

“We launched in September 2019 with Mija, and it was a simultaneous release. We released the English versions of our other shows How Not to Travel podcast and Wine School Dropout shortly after. We were set to release the other language versions in Spring 2020, but with COVID we had to push back those releases. Wine and travel aren’t exactly subjects that could thrive as much during the lockdown, so we pivoted, and launched a lockdown related show called Ochenta Stories instead”.

Studio Ochenta’s multilingual experience

Lory spoke of the Ochenta Stories, and how it plays with the idea of incorporating a variety of different languages.

“It’s experimental and plays with the multilingual format we’re known for by presenting listeners with 80 lockdown stories from around the world in languages other than English. So far we’ve published stories in English, French, Spanish, Italian, and Korean. And we’re going to add Portuguese for the next batch of stories. We’re also releasing a special series of our travel podcast this August to address how travel has changed during the pandemic”.

We moved onto discuss the future plans Lory has in place, which revolve around making the Studio Ochenta brand bigger and better.

“We want to build the Ochenta brand and secure partnerships to produce more diverse content from around the world. Our motto is about highlighting underrepresented voices in the industry, so we will continue to do so, in Europe where we’re based, but also in Latin America, and Asia”.

Lory Martinez, Highlighting Underrepresented Voices, Podcast Festival, July 15th

Podcast festival will show the joy of networking in the Irish Tech News @Irish_TechNews (by Patrick O'Brien) https://t.co/QZAouqtsqN Thanks for the coverage @SimonCocking cc @LoryMart1nez @amitvarma @GeorgeThePoet and @Gracie45964976 @podfestlive pic.twitter.com/kTR4u7ROyR

— Minter Dial, Professional Speaker #Heartificial (@mdial) July 13, 2020

Lory shall be attending the Podcast Festival being held on the 15^th of July. She discussed with me the details of her involvement.

“I’ll be talking about how I launched Ochenta, how we work as an international team on shows like Mija and how we will continue inspiring creators with diverse stories in the future”.

She elaborated further, speaking of what inspired her to get involved in such an event.

“I was invited to talk about our international studio for the Voices of the World conference, as a studio that touches on multiple language and cultural markets, all while highlighting underrepresented voices in podcasting and beyond. We’re happy to contribute to the conversation”.

Lory revealed the different influencers and websites she keeps up to date with, whilst speaking about the most recent project in development by Studio Ochenta.

“I would usually keep up to date with Bello Collective, Podcast Business Journal, Hotpod,  and Podnews. We’re currently fundraising to support the production of the second season of our Wine show: Wine School Dropout, hosted by Tanisha Townsend, Wine consultant, and founder of the wine tour company, Girl Meets Glass. If you’re interested in supporting the show and our efforts to highlight stories from diverse voices in the wine world, you can donate here”.

If you would like to learn more about Lory and Studio Ochenta,

Their website is: ochentastudio.com, and follow them on Instagram and twitter @ochentapodcasts.

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