Essential feature phones are making a comeback with people craving simplicity and away to escape digital fatigue by going back to basics. Not only that, Y2K and retro trends are showing no sign of slowing in 2023 with Google searches for “Y2K” up and on the rise since 2021 according to the latest report on Gen Z by GWI.
With that in mind, here are 4 iconic feature phones from HMD Global, the home of Nokia phones to obsess over on National Retro Day (27th February), as part of Nokia RETRO week.
To celebrate all things retro you can claim a 10% discount across all feature phones online at https://www.nokia.com/phones using the code RETRO from Monday 27th February until Sunday 5th to March 23:59 GMT 2023.
In addition, please find comment below from Adam Ferguson, Head of Product Marketing at HMD Global, the home of Nokia phones, on the rise of popularity in flip and feature phones which you may find useful for your piece:
“Gen Z and Millennials are going back to this style of device for a number of reasons. The clamshell design and retro camera aesthetic are all nostalgic of the 90s and Y2K era that has been so popular of late. Plus, with SMS and calls only, they are great for going back to basics, if you want to reduce screen time and take a digital detox. The iconic Nokia 3310 is still a perennial favourite given its iconic shape and it has that element of fun and feel good about it with classic features such as Snake.”
Nokia 2660 Flip
Starting at €74.99 RRP
Nokia 8210
Starting at €74.99 RRP
Nokia 5710 XpressAudio
Starting at €84.99 RRP
Nokia 3310
Starting at €59.99 RRP
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