Insights based on the behavior of LinkedIn’s 1 million Irish members reveals that Wednesday 21st January is the busiest day for New Year career development. 

To help people stand out from the crowd, the site today released a list of the ten most overused ‘buzzwords’ on LinkedIn profiles in 2014 – guaranteed to lose the interest of would-be employers.

Coming in at the top spot is “motivated” – a ‘catch all’ description that is Ireland’s most worn-out career attribute – closely followed by “enthusiastic”, “passionate” and “driven”.

Darain Faraz, LinkedIn Spokesperson, commented: “It’s really important that people are authentic on their profiles but you can help yourself – and boost your professional brand – by painting a more colourful picture and steering clear of the most predictable buzzwords.”

In 2014, the most overused words and phrases on LinkedIn’s Irish membership were:

1.    Motivated

2.    Enthusiastic

3.    Passionate

4.    Driven

5.    Track record

6.    Creative

7.    Extensive experience

8.    Responsible

9.    Communication skills

10.  Ambitious

With people taking more interest in their careers in January, it’s never been more challenging to stand out from the crowd. Show individuality by including charity work and interests, and treat LinkedIn as your professional portfolio by uploading examples of your work.”

It can also be helpful to find professionals that are already in your dream job and take inspiration from how they differentiate themselves on LinkedIn. And remember, careers are dynamic things so it’s important to update your profile and invest in your network throughout the year,” Faraz concluded.

LinkedIn also issued a series of simple tips to members on how to position themselves without sounding like everyone else.

·Your Summary: Don’t fall into the trap of replacing buzzwords on your LinkedIn profile by swapping them with another overused word.  Instead of picking up a thesaurus to find another word for motivated, include examples that illustrate how you’re motivated. Does your motivation drive results?  Has your motivation helped champion a cause?  You can easily illustrate your motivation by uploading examples of your work in your summary that showcase the results you achieved.

·Your profile photo: Take a good look at your profile photo.  Does it reflect the professional image you want to portray? Your profile photo counts more than you may know – you’re 14 times more likely to have your profile viewed if you include a photo, so make sure the photo shows your best professional self.

·Your headline: Don’t bury the news! Write a strong headline that makes people want to learn more about you.  And if you’re actively seeking a job, say it in your headline.

·Your skills: Listing your skills on your profile makes you 13 times more likely to be viewed on LinkedIn.  Your skills are a visual overview of your professional brand – an easy, digestible way to show what you can do. You’ll want to include a mix of high level and niche skills to ensure you show up in search results and show your range of talent.

·Your champions: Let others vouch for you by asking for recommendations. To get the best recommendation possible, ask them to provide specific examples of your skills and talents.

·Your good side: What better way to show you are a ‘motivated’ person than by including your volunteer experience and the important causes you support. It can also help you get hired.

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