Avvio, Europe’s leading booking engine provider has announced the launch of Allora, the world’s first direct booking platform powered by Artificial Intelligence (AI).

Launching in October of this year, Allora will be the first AI-powered direct booking platform for hotels and accommodation providers. By orchestrating better online interactions between hotels and customers, Allora will focus primarily on driving direct bookings and guest loyalty.

Frank Reeves, Co-founder and CEO of Avvio, explains: “Allora works by identifying patterns in a vast amount of data and using this insight to make predictions. It assesses all the past interactions of a hotel’s booking engine and learns with every interaction how to make each visitor type more likely to convert and with as high a booking value as possible.”

 “In an era of exponential data, hotels sit on large tranches of data that they typically don’t have the manpower to crunch. Allora is designed to democratise access to AI – hotels can rely on us to do this effectively for minimal investment.”

However, at an individual property level, this type of analysis and testing can be both difficult and time-consuming. By relying on a larger amount of booking data from Avvio partners, Allora is able to turn around predictions a lot quicker. This gives hotels who partner with Avvio an on-going insight into the type of changes they might benefit from in their quest for perfect product-market fit.

Speaking at the HEDNA Global Distribution Conference on Wednesday 14 June, Frank explained the advantages of this: “Hotels can benefit from collective learning. With bigger data, you unearth better patterns more quickly, and rapid feedback leads to greater innovation. It enables each hotel to build on insights from across our booking data and drive precision with their own data. This boosts direct bookings and delivers a personalised online service that reflects the exquisite experience hotel staff give to guests in-house.

“Learning, supporting, complementing – Allora automates to put more of the hotelier back into the hotel. As the technology evolves we want more hoteliers to be asking the questions, “What else can I do, that I enjoy, to add even more value to my business?”

Avvio is the premium booking platform and digital agency for hotels and serviced apartment providers. Founded in 2002, Avvio has grown year-on-year by developing cutting-edge technologies that enable accommodation providers to drive outstanding growth in direct bookings, while reducing their dependence on online travel agency channels. To register your interest in Allora go to www.allora.ai.

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