Less than a third of Irish people trust social media to protect their personal data

–          Only 4% of people ‘completely trust’ social networks to safeguard their information

–          26% have deactivated at least one account due to concerns

–          A quarter of people accept privacy updates without reading them

–          More than a third (35%) of the population think that privacy updates are too confusing

Dublin, 11th July 2018 – Pure Telecom today announces the results of a survey, which found that less than a third (31%) of Irish people trust social media to protect their personal data. The survey of 1,005 Irish adults, carried out by Censuswide in June on behalf of Pure Telecom, found that only 4% of respondents ‘completely trust’ social media networks to protect their information.

Furthermore, it was revealed that younger generations are more trusting with almost half (42%) of generation Z and millennials trusting them to some extent, compared to just 23% of those over the age of 36.

The level of confidence in social media networks also varied among counties with Co Carlow, Co Westmeath and Co Cavan found to be the three most trusting. The area with the least confidence was Co Meath, followed closely by Co Leitrim, Co Kilkenny and Co Tipperary.

Due to privacy and data misuse concerns, 26% of people have deactivated at least one of their social media accounts. Moreover, it seems that men have been quicker to take action with 30% deactivating at least one of their profiles, compared to 23% of women. The counties with the most account deactivations were Co Longford (60%), Co Westmeath (56%) and Co Clare (39%).

The research also found that 14% of respondents accept privacy updates after reading them in detail. However, 31% of people accept them after skimming the information with a further 25% accepting without reading. Meanwhile, 13% take no notice at all of privacy updates.

An explanation for this could be that one in three people (35%) find social media privacy updates too confusing whilst more than a quarter (29%) think they are overly time-consuming. Just 17% feel they are clear and easy to follow.

It does seem that the nation is starting to think more about privacy settings with 28% changing their privacy settings on social media within the last month and a further 16% adjusting theirs some time during the last three months.

When it comes to where the main responsibility lies in terms of protecting user privacy and data, the majority of those asked (46%) said the social media network. Interestingly, a quarter (25%) said the user themselves.

Paul Connell, CEO, Pure Telecom, commented on the findings: “There has never been as much of a focus on the privacy of social media users and the security of their personal data. What these results show is that people have serious doubts about how their information is being handled and have lost confidence in social media networks.

“The study also highlights that the Irish population needs a service it can trust. This is something that we at Pure Telecom pride ourselves on – delivering dependable, high-quality broadband services as well as excellent customer support. Our team ethos is built on being open with customers, providing the best solution for them and creating a relationship they can rely on.”

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