By Eimear Dodd Journalism MA student, editor,

Wearing glow in the dark LED suits, two pro snowboarders held lit up portable speakers while descending the mountain runs at Snowbombing festival in Austria. Pro-boarders Steve Gruber and Chris Kröll showcased their skills during a technicolour musical routine on the opening night of the popular music festival which was held in Mayrhofen, Austria between 3 and 8 April 2017.  Their display signalled to festival goers that the slopes were due to close for the day and that the night’s après-ski was about to begin.

One festival goer, Klaus Müller aged 21 from Austria, said “I’ve never experienced anything quite like it – I heard the music coming down the mountain first, and then saw the two illuminated boarders.  Their suits were awesome and meant we could all see them performing tricks as they made their way down. It was definitely a great way to set the scene for our first big night.”

The new Sony XB40 wireless speakers, carried by the snowboarders, feature a LED perimeter line-light, strobe flash and speaker light that synchronises with the rhythm of the beat.  The pro boarders performed their Red Arrow style formation routine to ‘Can’t take it’ by Bassjackers.

Festival goers and skiers were made aware that the slopes were closing by the pro boarders who played extra bassy tunes that could be heard by everyone. Their display also announced the start of the festival’s evening entertainment. The performance can be viewed on YouTube.

Richard Palk, Head of Video and Sound Product Marketing at Sony Europe said “Snowbombing is the ideal pairing for Sony’s EXTRA BASS wireless speakers; the festival brings together the best in sound and partying.

The speakers’ small size mean they can be taken anywhere; whether up a slope or in an igloo, yet the powerful bass and lighting ensures there is no compromise on the party experience, which our boarders really showed last night.” Snowbombing festival 2017 took place from 3 to 8 April 2017. Acts including Groove Armada, Gorgon City, Run the Jewels, and Chase & Status performed at the event in the ‘party capital of the Alps’.

The festival is also renowned for its themed fancy dress.  The 1980s, circus and street party were the themes for 2017. Set in the Austrian Alps, Mayrhofen is 8,497 feet above sea level. It has 138 km of runs that cater for skiers and other snow sports enthusiasts of all abilities. Other facilities available include spas, hot tubs and igloos.

Sony’s XB40 speakers are available in retailers now and are priced at approximately €230.


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